Image Ad Designer

Accountabilities: As an Image Ad Designer, you will develop and optimize visual advertising concepts that help e-commerce brands stand out and achieve measurable results. Your responsibilities will include: Designing engaging, conversion-focused static advertisements for Meta platforms, including Instagram and Facebook. Researching target audiences and understanding their motivations, preferences, and purchasing triggers. Translating marketing angles, psychological insights, hooks, and campaign briefs into effective visual concepts. Creating a variety of advertising formats, including product-focused ads, UGC-style static creatives, before-and-after concepts, collages, and carousels. Collaborating with copywriters and creative strategists to transform campaign ideas into high-performing visual assets. Developing new variations of successful advertisements by testing different layouts, hooks, imagery, and design approaches. Using campaign performance feedback to refine existing creatives and improve their effectiveness. Monitoring emerging design and advertising trends and incorporating relevant ideas into e-commerce campaigns. Requirements The ideal candidate is a creative and commercially minded designer who understands how to combine visual quality with direct-response marketing. You should be comfortable working independently, experimenting with new concepts, and collaborating with a dynamic team. Key qualifications include: Previous experience designing static advertisements, ideally for Meta Ads, e-commerce brands, or creative agencies. A strong portfolio demonstrating the ability to create engaging, visually compelling advertising creatives. Solid understanding of direct-response design and the role visual communication plays in generating sales and conversions. Proficiency in design tools such as Adobe Photoshop, Figma, Adobe InDesign, or equivalent software. Strong knowledge of layout, typography, composition, and visual storytelling. Ability to create clear, attention-grabbing messages and translate marketing hooks into effective designs. Creativity and willingness to experiment with unconventional concepts, fresh perspectives, and different design approaches. Strong organizational skills, reliability, initiative, and the ability to manage tasks independently. A proactive mindset and genuine interest in continuously improving your creative skills. Collaborative attitude, clear communication, and a positive approach to teamwork. Additional experience that would be an advantage: Familiarity with AI-powered image-generation tools and the ability to use AI to develop creative concepts more efficiently. Experience working across different e-commerce industries, including beauty, lifestyle, and consumer products. Benefits Fully remote working arrangement with flexibility in how you organize your work. Flexible engagement options, including freelance or mini-job arrangements. Attractive compensation based on the quality and scope of your work. Significant creative freedom without unnecessarily restrictive design guidelines. Direct impact, with your designs launched in live advertising campaigns and evaluated through real performance data. Exposure to a diverse portfolio of e-commerce brands and creative projects. Fast decision-making and implementation, allowing promising ideas to be tested quickly. Close collaboration within a small, flexible, and supportive team. Opportunity to contribute to innovative advertising campaigns across the DACH e-commerce market. Contract details: 12-month engagement, approximately 15 hours per week, with an expected start as soon as possible.