Head of Growth

Accountabilities: Own the full European DTC/Shopify growth engine and take responsibility for achieving an ambitious 100% year-over-year channel growth target while maintaining profitable economics. Manage and scale paid acquisition across Meta, Google, TikTok, and emerging channels, continuously identifying new audiences, creative angles, channels, and opportunities for profitable growth. Lead creative growth strategy by developing concepts, briefing creative production, and iterating high-performing advertising assets designed to capture attention and drive conversion. Build, launch, and continuously optimize landing pages, conversion funnels, and commercial offers, treating media, pages, and offers as interconnected growth levers. Establish a structured experimentation program covering creative, audiences, offers, landing pages, and other elements of the customer journey, rapidly scaling successful tests and discontinuing underperforming approaches. Own and monitor core growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, translating performance data into clear commercial decisions. Analyze the complete customer journey and develop repeatable growth systems rather than optimizing individual campaigns in isolation. Collaborate closely with operations, creative production, email/SMS, wholesale, and other teams while retaining full ownership of the European DTC growth P&L. Use AI and automation extensively to accelerate creative production, copy development, landing-page creation, reporting, analysis, and operational workflows. Build and lead a small, high-output growth team or trusted network of specialists as European revenue expands. Maintain a clear testing cadence and ensure there is always a pipeline of new opportunities, hypotheses, and growth initiatives to develop the next winning combination. Provide clear visibility into what is working, what is underperforming, what is being tested next, and how each decision impacts the overall P&L. Requirements: 3+ years of hands-on experience in DTC growth, performance marketing, paid acquisition, or e-commerce, ideally within consumer brands. Demonstrated experience personally managing paid media campaigns and budgets across platforms such as Meta, Google, TikTok, or comparable channels. Proven ability to build and optimize landing pages, funnels, offers, and complete acquisition journeys rather than focusing solely on media buying. Strong creative strategy capabilities, with the ability to develop advertising concepts and understand what drives both attention and post-click conversion. Deep understanding of growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, with the ability to connect individual campaign performance to overall business economics. Demonstrated experience using structured experimentation to test creative, audiences, offers, landing pages, and other growth levers. Strong commercial mindset and a clear focus on profitable, sustainable growth rather than revenue growth alone. Comfortable using AI as a daily productivity and growth tool for creative development, copywriting, landing pages, reporting, automation, and workflow optimization. Highly hands-on and execution-oriented, with a willingness to work directly inside advertising platforms, page builders, analytics tools, and spreadsheets. Comfortable operating with significant autonomy and ambiguity, taking ownership and acting quickly based on data and results. Strong analytical and problem-solving skills, combined with curiosity about consumer psychology, creative performance, and growth mechanics. Low-ego, proactive approach with a strong bias toward action, learning, iteration, and continuous improvement. Excellent written and verbal communication skills, with the ability to clearly articulate strategies, learnings, results, and recommendations. Experience launching or scaling DTC brands across European markets, including adapting language, pricing, offers, and creative to local audiences, is highly valuable. Benefits: Fully remote position with significant flexibility and autonomy. Full ownership of the European DTC growth P&L and the opportunity to directly influence business performance. Broad builder's scope covering paid media, creative strategy, landing pages, funnels, offers, experimentation, and growth systems. Opportunity to work across multiple European markets and play a key role in international expansion. Freedom to test, iterate, and move quickly with direct ownership of growth decisions. Opportunity to build and lead a high-performing growth team or specialist network as the business scales. Hands-on exposure to the full DTC customer journey and the commercial levers that drive profitable growth. Opportunity to work in an AI-enabled, experimentation-driven environment where new technologies and approaches are actively embraced. Significant scope for professional growth and strategic influence as the European business expands.