Growth Strategist

Accountabilities:: Develop and execute comprehensive growth marketing strategies across multiple digital channels to increase brand visibility, audience reach, engagement, and conversions. Identify and evaluate opportunities to improve online presence, attract new audiences, and optimize digital performance. Optimize website content, structure, and user journeys to improve search discoverability, user experience, engagement, and conversion rates. Develop and implement SEO and AI search optimization (AEO) strategies to strengthen organic visibility and improve content discoverability across traditional search engines and AI-powered search platforms. Monitor website traffic, audience behavior, and campaign performance using analytics tools to identify trends, opportunities, and areas for improvement. Design, test, and optimize growth initiatives, including content strategies, digital campaigns, and audience acquisition and engagement activities. Support community-building initiatives across relevant online platforms, developing strategies to attract, engage, and retain target audiences. Contribute to paid marketing initiatives when relevant, identifying optimization opportunities to improve campaign effectiveness and return on investment. Evaluate the performance of digital growth initiatives, using data and experimentation to refine strategies and maximize results. Prepare performance reports, communicate key insights, and provide actionable recommendations directly to senior stakeholders. Work independently to manage projects, prioritize initiatives, and ensure the effective execution of growth strategies. Requirements: Demonstrated professional experience in growth marketing, digital marketing, SEO, conversion rate optimization, audience development, or a related field. Proven ability to develop and execute growth strategies across multiple digital channels, from initial planning through implementation and performance evaluation. Strong understanding of search engine optimization (SEO), AI search optimization (AEO), website analytics, website performance, and digital marketing funnels. Experience optimizing website content, user journeys, and digital experiences to improve visibility, engagement, and conversion rates. Strong analytical skills and the ability to interpret website traffic, audience behavior, and campaign performance data to identify actionable growth opportunities. Experience designing, implementing, and testing digital growth initiatives, including content strategies, campaigns, and audience acquisition approaches. Familiarity with community growth and engagement strategies across relevant digital platforms. Understanding of paid digital marketing and campaign optimization is an asset. Ability to work autonomously, manage multiple priorities, and deliver results with limited supervision in a freelance working environment. Excellent written and verbal communication skills, with the ability to translate complex data and performance insights into clear, practical recommendations. Strong stakeholder management skills and confidence presenting strategic insights directly to senior executives. Creative, proactive, and results-oriented mindset, with a strong interest in experimentation, innovation, and continuous improvement. Benefits: Freelance engagement offering flexibility and autonomy in managing your work. Fully remote working arrangement within Canada. Opportunity to work directly with a high-profile business executive and entrepreneur. Exposure to a broad range of digital growth strategies, marketing channels, and emerging technologies. Opportunity to take ownership of growth initiatives and directly influence digital visibility, audience development, and business performance. Diverse and hands-on responsibilities spanning SEO, AI search optimization, analytics, website conversion, community engagement, and performance marketing. High level of independence, with the opportunity to experiment, test innovative strategies, and demonstrate measurable results. Direct collaboration with senior stakeholders and visibility into strategic business decisions. Opportunity to contribute to the development and execution of impactful digital growth initiatives.