Growth Marketing Specialist

Accountabilities: Execute demand-generation campaigns end to end across Google Ads, Microsoft Ads, LinkedIn Ads, email, webinars, events and community channels such as Reddit. Own campaign builds, launches, daily management, optimization and performance improvements across assigned channels. Manage campaign timelines and coordinate delivery with the Growth Marketing Manager and wider marketing team. Monitor campaign performance daily, analyze data and proactively identify risks, inefficiencies and opportunities. Develop and optimize email campaigns and nurture sequences designed to convert event and webinar engagement into qualified pipeline. Partner with Marketing Operations to ensure campaigns are properly configured, automated, integrated and accurately tracked from end to end. Research industry developments and competitor activity and translate relevant insights into campaign improvements. Test new approaches, channels and campaign variations based on performance data and changing business priorities. Maintain a high level of execution quality and attention to detail across multiple campaigns and marketing activities. Requirements: 3+ years of hands-on experience building, managing and optimizing paid marketing campaigns across platforms such as Google Ads, Microsoft Ads and LinkedIn Ads. Strong practical paid media expertise combined with broader experience in email marketing, nurture sequences, webinars, events or community marketing. Demonstrated ability to personally execute campaigns rather than primarily managing external teams or delegating campaign execution. Execution-first mindset with strong attention to detail and a willingness to work directly in marketing platforms on a daily basis. Strong analytical instincts, with the ability to identify performance patterns, investigate issues and take proactive corrective action. Clear and structured communication skills, with the ability to keep stakeholders informed about campaign activity, performance and recommendations. Adaptability and comfort switching between different channels and priorities in a fast-moving environment. Regular use of AI tools to improve productivity and campaign execution, with concrete examples of applying AI effectively in day-to-day work. Strong organizational skills and the ability to manage multiple campaigns and deadlines simultaneously. Benefits: 100% remote working with the flexibility to work from wherever you are. High level of autonomy and trust, with freedom to determine how you approach challenges and execute campaigns. Low-bureaucracy environment focused on efficient decision-making and sustainable momentum. Opportunity to take hands-on ownership of demand generation across multiple channels. Exposure to paid search, paid social, email, webinars, events and community marketing. Opportunity to help build and improve demand-generation foundations while introducing new ideas and experiments. Collaboration with an international community of entrepreneurial SaaS professionals. Knowledge sharing, learning and expertise exchange across the broader network. Flexible time off to support sustainable performance and personal wellbeing. Compensation is location-adjusted to local market medians for a remote-first environment, with salary details shared during the recruitment process.