Growth Marketing Manager

Accountabilities:: Develop and own multi-channel campaign strategies aligned with business objectives, taking initiative from initial planning through execution and optimization. Translate business priorities into clear campaign plans, defining objectives, audience targeting, channel selection, and execution strategies. Ensure campaigns deliver consistent messaging and a cohesive experience across all marketing channels. Monitor campaign performance against key objectives, including pipeline generation, product adoption, engagement, and license growth. Define success metrics, analyze campaign data, and turn performance insights into actionable recommendations to improve results. Lead cross-functional collaboration with paid media, content, creative, events, and other stakeholders to ensure effective campaign delivery. Guide channel prioritization and investment decisions according to campaign objectives and audience needs. Apply audience segmentation and buyer persona insights to refine targeting, positioning, and messaging strategies. Recommend compelling messaging angles and content requirements to strengthen campaign effectiveness and relevance. Contribute to experimentation and testing strategies, participate in campaign retrospectives, and apply lessons learned to future initiatives. Identify opportunities to improve campaign performance, marketing processes, and execution quality. Requirements: 2 to 5 years of professional experience in B2B growth marketing, demand generation, or a related marketing discipline. Proven experience developing, managing, and optimizing multi-channel marketing campaigns, from initial strategy and planning through execution and performance analysis. Strong understanding of digital marketing channels, including email marketing, paid media, webinars, and account-based marketing (ABM). Ability to interpret marketing data, evaluate campaign performance, and translate insights into practical recommendations. Strong strategic thinking and organizational skills, with the ability to turn high-level business objectives into actionable marketing plans. Excellent communication and collaboration skills, with the ability to coordinate multiple stakeholders and maintain alignment across teams. Ability to work independently, take ownership of campaign outcomes, and adapt effectively to changing priorities in a fast-paced environment. Professional proficiency in English, both written and spoken, as the role involves regular communication with an international English-speaking clientele. Experience marketing to Managed Service Providers (MSPs), Value-Added Resellers (VARs), or software resellers is considered an asset. Familiarity with partner acquisition, product adoption, and license expansion strategies is an advantage. Knowledge of the Microsoft ecosystem, including its products, partner programs, and industry priorities, is a plus. Benefits: Competitive compensation: Annual base salary ranging from CAD $63,840 to CAD $91,200. Flexible time off: Vacation entitlement that takes your previous professional experience into consideration. Additional paid leave: Advanced paid hours, holidays, and mobile days to help you recharge. Flexible work environment: Remote working arrangements, with access to collaborative office spaces in Sherbrooke and downtown Montréal. Modern tools and technology: Access to state-of-the-art equipment and resources to support your work. Recognition and autonomy: A results-oriented culture that values initiative, creativity, talent, and innovative thinking. Supportive colleagues: Work alongside generous and collaborative professionals from diverse cultural and professional backgrounds. Employee discounts: Access to a corporate discount program featuring merchants in your local community. Referral rewards: Opportunities to recommend talented professionals through a generous employee referral program. Professional development: Ongoing training, learning resources, and tools to track your progress and support career advancement. Career growth: Direct access to management, open communication, and regular opportunities to develop your skills and expand your responsibilities. Team activities: A rich calendar of virtual and in-person events throughout the year, encouraging connection and collaboration.