Growth Marketing Director

Accountabilities:: Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual and quarterly plans aligned with business objectives. Identify and develop new growth opportunities that balance member, client, and organizational priorities. Partner with Finance, Growth Operations, Sales, Client Relations, and business operations teams to establish targets, monitor performance, and support subscription growth initiatives. Lead omnichannel acquisition programs and audience segmentation strategies designed to improve targeting, engagement, and conversion. Manage acquisition budgets and optimize channel investment based on ROAS, CAC, LTV, and other performance metrics. Develop testing roadmaps to improve lead generation, enrollment, subscription conversion, and member engagement. Collaborate with Client Relations to develop client-ready campaigns that align with account priorities and secure stakeholder support. Partner with Product and UX teams to improve website and landing-page performance through A/B and multivariate testing. Optimize enrollment journeys, wellness experiences, and subscription pathways by identifying and removing customer friction. Lead CRM and lifecycle marketing strategies across email, SMS, mobile, and in-app channels. Develop onboarding, activation, upsell, renewal, and win-back programs to increase retention, engagement, and lifetime value. Analyze customer behavior and develop personalized strategies to reduce churn. Establish KPIs and reporting frameworks covering engagement, conversion, retention, revenue, and profitability in partnership with Marketing Analytics. Monitor funnel performance and customer behavior trends and use predictive and member analytics to guide investment and growth decisions. Prepare executive-level presentations and recommendations that clearly communicate growth strategies, performance results, insights, and next steps. Foster a culture of creativity, accountability, experimentation, and continuous improvement while strengthening cross-functional collaboration. Requirements: 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related discipline. Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare, consumer services, or other engagement-driven businesses. Strong expertise across paid media, lifecycle marketing, CRM, conversion rate optimization, marketing analytics, and experimentation. Proven ability to achieve ambitious customer acquisition, subscription, and revenue objectives. Deep understanding of attribution, customer journeys, marketing automation, audience segmentation, and experimentation methodologies. Strong analytical and commercial mindset, with the ability to translate performance data into actionable growth strategies. Excellent cross-functional communication and collaboration skills, with experience partnering with Sales, Product, Finance, Analytics, Operations, and Client Success teams. Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent professional experience. Experience in fitness, health clubs, wellness, Medicare, employer health, healthcare services, or consumer subscription businesses is preferred. Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services is a plus. Familiarity with platforms and tools such as Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems. Experience managing partnerships, referral channels, and membership marketing programs is desirable. Strong leadership capabilities and the ability to foster creativity, accountability, and continuous improvement across a high-performing marketing organization. Benefits: Salary range of $114,800–$160,700, depending on qualifications, skills, competencies, and experience. Competitive salary with potential company bonus opportunities. Medical, dental, and vision insurance. 401(k) plan with company match. Generous paid time off. Complimentary gym membership providing access to more than 13,000 fitness locations across the United States. Opportunity to lead high-impact subscription growth and member engagement initiatives. Cross-functional exposure across marketing, product, analytics, sales, finance, client relations, and operations. Opportunity to shape acquisition, lifecycle, retention, and conversion strategies at scale.