Graphic Design Lead

Accountabilities: Design high-quality visual assets for Amazon, Shopify, websites, digital advertisements, and social media platforms, ensuring consistency with the brand's identity and objectives. Create and optimize Amazon marketplace assets, including main product images, A+ Content, comparison charts, and storefront visuals, following platform-specific requirements. Develop and maintain brand guidelines to ensure a cohesive visual identity across all marketing channels and customer touchpoints. Design product labels, packaging, product inserts, and other print materials while maintaining visual quality and regulatory compliance. Produce realistic 3D product renderings, lifestyle composites, hero images, and other product visuals that enhance presentation and support e-commerce conversion goals. Develop advertising creatives for Facebook, Instagram, TikTok, Google, YouTube, and other relevant digital channels. Collaborate with marketing stakeholders to align creative assets with campaign objectives, promotional strategies, and target audience needs. Manage multiple design projects simultaneously, maintain organized design files and assets, and consistently meet agreed deadlines. Review, refine, and improve creative work based on leadership feedback, campaign performance, and evolving business priorities. Support photo and video production planning by developing mood boards, coordinating creative direction, and preparing user-generated content (UGC) briefs. Apply platform-specific advertising and marketplace compliance standards to ensure that creative assets meet publishing requirements. Ensure supplement labels and related product materials align with applicable FDA and DSHEA requirements, working within established regulatory guidance. Requirements A strong portfolio demonstrating expertise in graphic design, digital marketing assets, e-commerce creative, and brand development. Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. Experience with Premiere Pro and After Effects is an advantage. Previous experience designing for e-commerce businesses, ideally within consumer goods, health, wellness, or supplement brands. Strong understanding of typography, color theory, composition, layout, and visual storytelling. Knowledge of marketplace and advertising platform requirements, including Amazon, Google Ads, Facebook and Instagram Ads, and TikTok. Experience with product labeling compliance, including familiarity with FDA and DSHEA guidelines relevant to dietary supplements. Demonstrated 3D rendering skills, particularly for product packaging such as bottles and pouches, along with the ability to create polished product imagery. Ability to develop high-converting marketplace images that comply with platform specifications and effectively communicate product value. Strong communication skills, attention to detail, and the ability to incorporate feedback constructively. Excellent organizational and time-management skills, with the ability to prioritize competing deadlines and manage several projects independently. Familiarity with modern creative tools such as Figma, Canva, and AI-assisted design applications is a plus. Experience directing photography or video shoots, creating motion graphics, GIFs, simple animations, or short-form advertising layouts is desirable. Understanding of performance-driven creative strategies, including A/B testing, click-through rate (CTR) optimization, and iterative design improvement. A proactive, creative, and collaborative approach, with the confidence to take ownership of visual direction in a remote working environment. Benefits Competitive compensation: Monthly compensation of approximately $900–$1,200 USD, depending on experience. Long-term freelance opportunity: A stable engagement with potential for professional growth. Remote work: Work from home with a flexible schedule. Creative autonomy: Take ownership of brand visuals and contribute directly to the development of its visual identity. Collaborative environment: Work with supportive leadership and a team focused on shared creative and business goals. Professional development: Expand your experience across e-commerce design, product visualization, digital advertising, and brand strategy.