Freelance Brand Manager

Accountabilities: Serve as a Brand Management consultant for ophthalmology projects, providing strategic brand direction and guidance to account management and cross-functional agency teams. Translate brand strategies, priorities, and objectives into actionable recommendations for healthcare professional (HCP) and patient-focused promotional initiatives. Guide the strategy, development, and delivery of promotional materials for HCPs and patients, including leave-behinds, brochures, CVAs, websites, and other marketing assets. Ensure that promotional initiatives are aligned with brand positioning, therapeutic area priorities, and the specific needs of target audiences. Lead brand-side planning and strategic direction for advisory boards and other key opinion leader (KOL)-driven initiatives. Leverage in-depth knowledge of ophthalmology and high-science pharmaceutical marketing to ensure strategic and scientific relevance across all projects. Collaborate with account management, creative, medical, and other cross-functional stakeholders to maintain consistency and alignment throughout project execution. Provide clear strategic feedback and recommendations to agency partners, helping ensure the delivery of effective, high-quality brand experiences. Requirements At least 3 years of professional experience in the ophthalmology therapeutic area. Minimum of 5 years of product management or brand management experience within pharmaceutical marketing. Proven experience directing high-science healthcare professional (HCP) promotional initiatives and managing relationships with agency partners. Strong understanding of pharmaceutical brand strategy, promotional development, and healthcare marketing communications. Ability to translate complex scientific and commercial priorities into clear, actionable brand guidance. Excellent communication, strategic thinking, and stakeholder management skills, with the ability to collaborate effectively across account, creative, medical, and other multidisciplinary teams. Strong organizational skills and the ability to manage multiple initiatives while maintaining strategic consistency and attention to detail. A proactive, adaptable, and collaborative mindset, with the confidence to contribute ideas, challenge conventional approaches, and take ownership of deliverables. Bonus: Previous agency account management experience or experience working as the brand-side counterpart to an agency account team. Benefits Competitive hourly compensation: $130–$150 USD per hour, depending on experience and qualifications. Remote flexibility: Fully remote freelance opportunity within the United States. Flexible engagement: Freelance consulting arrangement offering the opportunity to contribute specialized expertise to strategic brand initiatives. Meaningful projects: Work on high-science ophthalmology brands and impactful healthcare promotional campaigns. Collaborative environment: Partner with experienced account, creative, medical, and strategic professionals. Professional growth: Expand your expertise through exposure to innovative pharmaceutical marketing initiatives and complex therapeutic area challenges. Creative autonomy: Join an environment that encourages fresh perspectives, bold ideas, individual ownership, and continuous improvement. Inclusive culture: Collaborate with a diverse team that values different backgrounds, experiences, and perspectives.