Founding Content Strategist

Accountabilities:: Own the organization's content strategy and execution across all public-facing channels, either writing the content directly or providing final approval. Develop and manage founder-led LinkedIn strategies and company social channels, including writing, publishing, and measuring performance. Lead the content component of product launches, including announcements, blog posts, social sequences, and founder communications. Write scripts for product and marketing videos, working closely with creative leadership to bring concepts to life. Monitor content trends, high-performing posts, and developments both within and outside the category to develop actionable points of view. Analyze content performance to understand what drives meaningful outcomes and identify opportunities for increased impact. Discontinue ineffective content approaches and continuously refine strategy based on evidence and results. Use AI tools extensively across research, drafting, analysis, optimization, and distribution while maintaining a strong human editorial standard. Build a consistent and differentiated brand voice across channels and ensure every piece of content supports broader business and marketing objectives. Requirements: Demonstrated portfolio of published writing across formats such as blog posts, product launches, announcements, social media, and video scripts. Experience operating as the primary or sole content writer for a company or brand, with the ability to independently manage both strategy and execution. Experience in eCommerce or marketing to consumer brands, with an understanding of how consumer-facing teams and businesses operate. Strong professional writing experience and excellent editorial judgment, with the ability to distinguish polished language from genuinely accurate and meaningful communication. Proven ability to create content that influences measurable business outcomes, such as generating interest, driving demos, increasing engagement, or supporting successful launches. Experience using AI extensively throughout the content workflow while maintaining authentic, high-quality writing that does not feel machine-generated. Data-driven approach to content performance, with the ability to measure results, learn from evidence, and adapt strategy accordingly. Experience developing founder-led or executive content and demonstrating its impact. Strong ownership, initiative, and ability to work independently without relying on a dedicated content team. Comfortable managing multiple launches and priorities simultaneously in a fast-moving environment with rapid feedback cycles. Experience with customer experience, eCommerce, AI, automation, or related technology products is an advantage. Benefits: Fully remote working environment across Europe. High level of autonomy and ownership over the entire content function. Opportunity to shape the voice and content strategy of an emerging AI-driven category. Direct exposure to real consumer brands and the opportunity to produce content with visible market impact. Competitive salary plus equity or stock grants. Learning and development budget to support continued professional growth. Premium AI tool access, including ChatGPT, Claude, Perplexity Pro, Cursor, and Lovable. Quarterly budget for experimenting with additional AI tools and technologies. AI-first working environment with opportunities to share workflows, experiments, and best practices with colleagues. Globally distributed, async-first team with low bureaucracy and a strong emphasis on individual judgment. Collaborative culture built around ownership, direct feedback, curiosity, and high standards. Opportunity to work at startup speed with significant responsibility and rapid execution.