Email Marketing Specialist

Accountabilities: Email Marketing Execution and Automation: Manage day-to-day email marketing activities in HubSpot, including campaign creation, workflows, forms, lists, and automation programs. Build and execute segmented email campaigns, drip sequences, automated nurture programs, and conditional branching workflows that support marketing objectives and lead development. Campaign Development and Quality Assurance: Create polished, responsive emails using approved messaging and creative assets. Own the technical setup, testing, quality assurance, and deployment of each campaign, ensuring that emails, forms, workflows, enrollment criteria, triggers, and branching logic function correctly. Segmentation, Database Health, and Deliverability: Maintain audience segmentation, contact lists, suppression rules, and database hygiene to support accurate targeting and effective communication. Monitor email deliverability, troubleshoot technical issues, and ensure campaigns follow applicable email marketing regulations, including CAN-SPAM and GDPR where relevant. Testing and Performance Optimization: Plan and execute A/B tests across subject lines, email content, calls to action, audience segments, and send times. Monitor deliverability, open rates, click-through rates, engagement, and conversions to identify opportunities for improvement and implement changes that strengthen campaign performance. Reporting and Marketing Automation Improvement: Build and maintain HubSpot dashboards and reports to evaluate email and automation performance. Analyze results, recommend improvements to personalization and workflow design, and stay informed about HubSpot features, platform updates, and evolving email marketing best practices. Marketing Communications Support: Monitor and manage the general marketing inbox, ensuring incoming messages are handled appropriately and routed when necessary. Marketing Project Coordination: Coordinate assigned marketing projects and initiatives across the department, maintaining project trackers that reflect tasks, owners, deadlines, dependencies, and progress. Work closely with project owners and stakeholders to keep deliverables on schedule and ensure priorities remain clear. Stakeholder Follow-Up and Risk Management: Proactively follow up with team members, identify bottlenecks and potential delays, and help resolve execution challenges. Organize project kickoffs and check-ins as needed, and provide regular updates to marketing leadership and team members on project status, upcoming deadlines, risks, and launches. Requirements Education: Bachelor's degree required. Professional Experience: At least 5 years of experience in email marketing and marketing automation, including practical, hands-on experience with HubSpot. HubSpot Expertise: Strong knowledge of HubSpot Marketing Hub, particularly email campaign execution, workflows, contact lists, segmentation, forms, and reporting. Ability to independently manage the technical aspects of campaigns and automated programs from setup through deployment and optimization. Marketing Automation Skills: Demonstrated experience building and maintaining drip campaigns, automated nurture sequences, and conditional branching workflows. Understanding of enrollment criteria, triggers, lead nurturing logic, and automation troubleshooting. Email Deliverability and Compliance: Knowledge of email deliverability principles, database hygiene, contact data quality, suppression lists, and email marketing compliance requirements, including CAN-SPAM and GDPR where applicable. Analytics and Optimization: Experience conducting A/B tests, interpreting campaign performance metrics, building reports, and translating data into actionable recommendations to improve engagement and conversion rates. Project Management and Coordination: Experience coordinating multiple marketing projects simultaneously using project management tools such as Asana, Monday.com, or Smartsheet. Ability to manage project trackers, monitor dependencies, follow up on deliverables, and communicate progress effectively. Technical Skills: Familiarity with responsive email design and troubleshooting is important. Basic HTML/CSS knowledge for email development and relevant HubSpot certifications are advantageous. Organization and Attention to Detail: Excellent organizational skills, accuracy, and the ability to manage competing priorities while maintaining high standards of execution and meeting deadlines. Communication and Collaboration: Strong written and verbal communication skills, with the confidence to follow up with stakeholders, clarify expectations, and coordinate effectively across marketing, content, design, and other teams. Analytical Thinking and Initiative: A proactive, action-oriented approach to identifying opportunities, resolving challenges, testing new ideas, and continuously improving marketing processes. Independence and Adaptability: Ability to work independently, take ownership of campaign execution, and adapt quickly when switching between technical marketing tasks and cross-functional project coordination in a fast-paced environment. Work Arrangement: Comfortable working remotely within the United States while collaborating with distributed teams and stakeholders. Benefits Competitive Compensation: Annual salary starting at $80,000, with the final package based on relevant experience, qualifications, and skills. Comprehensive Healthcare: Medical, dental, and vision insurance to support your health and well-being. Wellness Program: Access to resources and initiatives supporting physical and mental wellness. Generous Paid Time Off: Paid time off to support personal commitments, rest, and work-life balance. Retirement Savings: Company-matched 401(k) plan to help you plan for your financial future. Tuition Reimbursement: Financial support for continued education, professional development, and career advancement. Employee Assistance Program: Access to confidential counseling and support services for personal and professional challenges. Bonus Opportunities: Eligibility for a discretionary employee bonus program. Additional Perks and Discounts: Access to employee discounts and other benefits through the company's professional employer organization (PEO). Remote Flexibility: Fully remote work arrangement within the United States. Professional Growth: Opportunity to strengthen expertise in marketing automation, campaign analytics, and project coordination while contributing to a global technology business. Collaborative Environment: Work with marketing, content, design, and cross-functional teams in an innovative organization focused on improving supply chain operations through technology.