Director, Product Launch & GTM

Accountabilities:: Lead the planning and execution of the Spring and Fall product launch seasons, managing scope, timelines, budgets, milestones, communications, and post-launch reviews. Establish and operate a cross-functional launch structure, aligning teams across Product, Marketing, Sales, Customer Success, Enablement, Partnerships, and Communications. Define clear ownership, deliverables, and deadlines across launch workstreams, including messaging, sales and partner enablement, marketing campaigns, events, customer stories, and performance metrics. Coordinate product-specific go-to-market strategies with Launch GTM Leads, ensuring consistent positioning, messaging, launch prioritization, and readiness. Partner with Product Management from the earliest planning stages to define target markets, buyer personas, use cases, and ideal customer profiles. Determine appropriate launch categories and recommend tailored launch approaches for individual products. Support beta and early-access programs, validate product and market assumptions, and help secure customer references. Lead GTM forums, maintain launch risk logs, and coordinate readiness reviews and stage-gate decisions. Own and continuously improve the GTM launch playbook and stage-gate framework, ensuring teams have a consistent approach to planning, launching, and scaling products. Collaborate with New Product Introduction program managers and other functional leaders to monitor product and launch readiness. Coach new Launch GTM Leads and conduct structured reviews after each launch season, translating feedback and performance insights into improvements. Present launch progress, outcomes, and recommendations to executive leadership. Requirements: At least 7 years of experience in B2B enterprise software, particularly in product marketing, product launch management, or go-to-market program management. At least 5 years of experience leading cross-functional product launches from strategy through execution within a matrixed organization. Demonstrated ability to coordinate Product Management, Marketing, Sales, Customer Success, and Sales Enablement teams without relying on direct reporting authority. Experience managing multiple concurrent product launches or leading a recurring, large-scale launch program. Proven ability to develop comprehensive GTM plans covering market definition, positioning, messaging, pricing input, sales enablement, and customer success readiness. Experience defining launch KPIs or performance scorecards, such as launch readiness, enablement completion, pipeline influence, and product adoption, and presenting results to senior leadership. Strong strategic planning, program management, organizational, and stakeholder leadership skills. Excellent communication and influencing abilities, with the capacity to bring diverse teams together around shared goals. Preferred qualifications: Experience with stage-gate frameworks or New Product Introduction (NPI) processes. Previous collaboration with both Product Management teams and quota-carrying sales organizations on GTM planning and launch readiness. Background in CAD, PLM, ALM, SLM, industrial software, or manufacturing technology. Experience coordinating product launches connected to flagship customer events. Familiarity with beta testing and early-access program design. Benefits: Annual salary range: $150,000–$190,000, depending on experience, qualifications, skills, and location. Eligibility for a performance-based bonus. Employee Stock Purchase Plan (ESPP), offering the opportunity to purchase company shares at a discount. Potential eligibility for additional equity programs, depending on the role. Medical, dental, and vision insurance. Paid time off and sick leave. 401(k) contributions and employer matching. Tuition reimbursement and professional development support. Flexible spending accounts, life insurance, and disability coverage. Commuter subsidy for eligible office-assigned employees. Remote work within the United States, with a hybrid option available in Boston. Work authorization: Applicants must already be authorized to work in the United States without requiring current or future employment-based immigration sponsorship.