Director of Web Content Strategy

Accountabilities:: Enterprise Content Strategy: Develop and lead the organization's web content strategy across multiple digital platforms, including external websites, internal portals, and digital signage systems such as Sitecore and SharePoint Online. Content Governance & Editorial Standards: Establish and maintain content governance frameworks, editorial guidelines, voice and tone standards, ownership models, approval workflows, and content lifecycle management practices. Digital Content Management: Oversee large-scale content initiatives, including website redesigns, content audits, migrations, and information architecture improvements, ensuring consistency and quality across all digital properties. Team Leadership & Development: Manage, mentor, and develop a team of content strategists, writers, and editors, providing performance feedback, professional development opportunities, and clear strategic direction. Cross-Functional Collaboration: Partner with marketing, communications, IT, UX/design, enrollment, academic departments, and administrative teams to align digital content with institutional priorities and audience needs. Content Operations & Scalability: Design and optimize scalable processes for content creation, review, approval, publishing, and ongoing maintenance across distributed teams. Training & Enablement: Lead training initiatives and provide guidance to decentralized content contributors, encouraging adoption of editorial standards, governance policies, and best practices. Performance Measurement & Optimization: Define and monitor content performance indicators, including SEO rankings, audience engagement, and conversion metrics. Use analytics and reporting insights to continuously improve content effectiveness. Accessibility & Quality Assurance: Ensure digital content is accurate, consistent, accessible, and compliant with applicable accessibility standards, including WCAG and ADA requirements. Continuous Improvement: Identify opportunities to improve digital experiences, content workflows, and platform effectiveness while encouraging innovation and operational efficiency. Requirements: Education: Bachelor's degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related discipline. Professional Experience: 7–10 years of progressively responsible experience in web content strategy, digital communications, or content management within complex, multi-stakeholder organizations. Leadership Experience: 3–5 years of experience managing teams, supervising direct reports, and developing content professionals. Strategic Content Expertise: Demonstrated ability to develop and implement enterprise-level content strategies aligned with organizational goals and audience needs. Content Governance: Strong knowledge of editorial standards, content lifecycle management, governance frameworks, workflow design, and distributed content ownership. Digital Platforms: Experience managing multi-platform content ecosystems, particularly CMS and collaboration tools such as Sitecore and SharePoint Online, as well as digital signage platforms. SEO & User Experience: Expertise in search engine optimization, information architecture, usability, digital communications, and accessibility standards, including WCAG 2.2, ADA, and W3C guidelines. Analytics & Performance: Strong analytical capabilities, with the ability to interpret content performance data and translate insights into actionable optimization strategies. Communication & Stakeholder Management: Excellent written and verbal communication skills, including experience presenting strategic recommendations, influencing senior stakeholders, and training distributed teams. Project Management: Strong organizational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects in fast-paced environments. Leadership & Collaboration: Proven problem-solving, critical thinking, and decision-making abilities, combined with the capacity to work independently and collaboratively across technical and non-technical teams. Preferred Background: Experience in higher education or similarly decentralized organizations is strongly preferred. Professional Attributes: High attention to detail, adaptability, accountability, continuous learning, and a commitment to collaboration and innovation. Benefits: Competitive compensation: Salary information was not specified in the original job posting. Generous paid time off: Up to 18 days of paid leave during the first year, including 3 days granted upon hire and 15 days accrued throughout the year. Paid holidays: 9 or more paid holidays annually, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day. Tuition coverage: 100% tuition coverage for one undergraduate and one graduate degree for employees. Family education benefits: Discounted tuition rates for spouses and dependent children up to age 26. Retirement savings: Employer contribution of 6% of base salary, plus a 4% matching contribution, with no vesting period. Flexible work environment: Fully remote opportunity within the United States, with access to an office environment if desired. Professional development: Opportunities to pursue continued education and career growth. Meaningful impact: Opportunity to contribute to an institution focused on education, research, innovation, and the future of aviation and aerospace. Inclusive workplace: A collaborative environment that values diversity, professional development, and equal employment opportunities.