Director of Integrated Marketing

Accountabilities: Lead integrated marketing strategy: Develop and execute marketing programs that drive advertising revenue across national accounts and priority industry categories. Shape advertiser proposals and pitches: Oversee the strategic direction, storytelling, creative development, and packaging of RFP responses, proactive sales opportunities, and customized partnership proposals. Create high-impact advertising solutions: Develop scalable programs connected to major film releases, cultural moments, sponsorships, experiential activations, branded content, and other premium entertainment opportunities. Translate audience insights into commercial value: Collaborate with Research teams to turn audience data and consumer insights into actionable marketing strategies that meet advertiser objectives. Develop cross-platform partnerships: Build innovative solutions that combine cinema, digital media, experiential marketing, content, and promotional assets to connect brands with audiences during high-attention moviegoing moments. Accelerate revenue growth: Work closely with Sales leadership to identify growth opportunities, prioritize industry categories, strengthen sales strategies, and improve advertising performance. Improve sales enablement and execution: Establish scalable workflows, tools, and standards that enhance proposal quality, accelerate turnaround times, and improve organizational effectiveness. Drive cross-functional collaboration: Coordinate with Sales, Marketing, Content, Research, Exhibitor Relations, and Operations to deliver cohesive, commercially effective programs. Lead and develop the team: Mentor Integrated Marketing professionals, establish best practices, and foster a culture of creativity, accountability, collaboration, and continuous improvement. Measure success and market impact: Track revenue contribution, proposal win rates, sponsorship growth, adoption of sales enablement tools, consistency of advertiser communications, and overall marketplace perception. Requirements Relevant experience: At least 8 years of experience in integrated marketing, advertising sales marketing, media strategy, branded partnerships, sponsorship marketing, or a related field. Industry expertise: Deep understanding of advertising, media sales, sponsorships, experiential marketing, branded content, and entertainment partnerships. Revenue-focused strategy: Demonstrated success developing innovative marketing solutions and advertiser programs that support commercial growth and measurable business outcomes. Proposal and pitch development: Experience leading complex RFP responses, creating persuasive presentations, and developing customized proposals that address advertiser objectives. Leadership experience: Proven ability to lead cross-functional initiatives, manage high-performing teams, mentor talent, and establish effective working processes. Exceptional communication skills: Strong storytelling, presentation, and executive communication abilities, with the confidence to communicate complex strategies clearly and persuasively. Audience and market understanding: Solid knowledge of consumer insights, audience strategy, advertising trends, and evolving marketplace opportunities. Collaboration and stakeholder management: Ability to build strong relationships across Sales, Research, Content, Operations, and other business functions. Strategic and creative thinking: A combination of commercial judgment, creative problem-solving, and the ability to turn cultural trends and entertainment opportunities into effective brand partnerships. Passion for entertainment: Genuine enthusiasm for entertainment, culture, and the distinctive impact of the cinema experience. Benefits Competitive compensation: Annual base salary ranging from $115,000 to $130,000 USD. Bonus opportunity: Eligibility for additional incentive compensation. Retirement savings: 401(k) plan with employer matching. Healthcare coverage: Medical, dental, and vision insurance. Income protection: Short-term and long-term disability benefits and life insurance. Paid time off: Paid holidays and paid time off to support work-life balance. Wellness programs: Access to wellness initiatives and additional employee support programs. Performance-based growth: Potential merit increases and opportunities for professional development. Hybrid work arrangement: Work from the New York City office Monday through Thursday, with the option to work remotely on Fridays. Creative and collaborative environment: An opportunity to contribute to innovative advertising solutions at the intersection of media, entertainment, and culture.