Director of Growth Marketing - Performance

Accountabilities: Own performance across core growth channels, including SEM, paid social, and SEO/AEO, by evaluating current performance and establishing a strategy to accelerate results. Lead the expansion into new high-ROI channels such as programmatic, OTT, out-of-home, and streaming audio, prioritizing opportunities, designing tests, and determining when channels are ready to scale. Partner with analytics and attribution teams to develop measurement frameworks that support data-backed investment and scaling decisions. Develop the paid acquisition strategy for personal loans as the business expands toward a multi-product lending model, including budget allocation, channel mix, and testing priorities. Transform team workflows into an AI-first marketing operation by identifying opportunities for AI to automate, accelerate, or improve critical processes and driving adoption early. Define the optimal mix of full-time employees, contractors, agencies, and AI capabilities to maximize marketing impact. Lead and develop a team of Growth Marketing Managers while remaining hands-on with campaign development, experimentation, performance analysis, and optimization. Establish a culture of continuous testing and rapidly evaluate emerging channels and acquisition opportunities. Use advanced measurement approaches such as incrementality testing, geo holdouts, marketing mix modeling, and multi-touch attribution to improve decision-making. Partner with product, data science, advanced analytics, compliance, and other stakeholders to gain alignment and execute growth initiatives. Navigate regulatory requirements by ensuring new channels, targeting strategies, and personalization initiatives meet compliance standards before launch. Requirements Significant experience in performance marketing, growth marketing, paid acquisition, or a closely related discipline, with a track record of delivering measurable growth. Experience leading teams while remaining comfortable with hands-on campaign execution, analysis, and optimization. Strong expertise across performance channels such as SEM, paid social, SEO/AEO, and preferably experience expanding into emerging or alternative channels. Strong analytical and data-driven decision-making skills, with the ability to combine quantitative evidence with sound judgment and experimentation when data is incomplete. Strong SQL skills and the ability to independently investigate performance data and develop insights without relying entirely on analysts. Experience developing measurement frameworks and applying advanced methodologies such as incrementality testing, geo holdouts, MMM, or MTA. Proven ability to build strategies and operating models from the ground up rather than simply managing an established marketing engine. Excellent cross-functional leadership skills, including the ability to influence senior stakeholders and teams outside your direct reporting structure. Ability to move between strategic planning and detailed campaign analysis, maintaining both a long-term growth perspective and strong executional discipline. Experience working in a fast-moving, ambiguous, high-growth environment. Strong interest in AI and demonstrated ability to identify practical opportunities for AI to transform marketing workflows. Experience in fintech, lending, or another regulated B2C environment is strongly preferred. Experience at a high-growth startup or growth-stage company is a plus. Comfortable working within regulated environments where compliance requirements influence marketing strategy, experimentation, and speed to market. Benefits Base salary range of $186,000–$232,000 USD , depending on qualifications, experience, location, internal compensation considerations, and budget. Annual performance-based bonus eligibility. Equity opportunities. Health, dental, and vision coverage, plus savings plans. Mac computer and work-from-home stipend for a home office setup. Monthly internet and phone reimbursement. Employee Stock Purchase Plan. Restricted Stock Units (RSUs). 401(k) retirement plan with company matching. Robust tuition reimbursement program. $1,000 travel perk for each work anniversary. Competitive annual paid time off. Competitive parental leave. Remote work opportunity within the United States. Inclusive environment focused on diversity, equity, belonging, and employee growth.