Director of Brand & Communications

Accountabilities: As the owner of brand strategy and communications, you will define how both brands are perceived while developing initiatives that increase awareness, customer loyalty, and measurable business impact. Your main responsibilities will include: Brand Strategy and Identity: Own the brand story, positioning, tone of voice, guidelines, and creative asset libraries for both brands while ensuring they remain distinct and consistent across all customer touchpoints. Brand Consistency: Review website content, packaging, email campaigns, advertising, and other customer-facing materials, conducting quarterly brand audits to maintain quality and consistency. Cause Marketing and Partnerships: Develop a recognizable giving-back program in collaboration with animal shelters and rescue organizations, establish national and local partnerships, organize adoption events and donation initiatives, and measure their impact. Brand Activations and Events: Build and manage an annual brand-moment calendar covering key occasions, seasonal campaigns, sponsorships, pop-ups, and original activations. End-to-End Campaign Management: Lead each brand initiative from concept to execution, coordinating partners, budgets, websites, email campaigns, social media, creators, and public relations. Public Relations and Earned Media: Develop media outreach strategies, pitch brand initiatives to journalists and podcasts, manage PR agencies when applicable, secure media coverage, reviews, gift-guide placements, and industry awards. Community Engagement: Build a highly engaged customer community, develop super-fan initiatives, and transform customer reviews, photographs, and stories into compelling brand content. Brand Reporting and Performance: Monitor brand health through branded search volume, direct traffic, customer acquisition sources, earned media coverage, and other relevant indicators. Budget and Operational Management: Own the brand budget across events, donations, public relations, and sponsorships, establish priorities with the founder, and develop standard operating procedures to support scalable execution. Continuous Improvement: Evaluate campaign performance regularly, identify opportunities to improve results, and proactively introduce new partnership and brand-building ideas. Requirements The ideal candidate is an experienced brand and communications professional with a proven ability to build consumer brands through strategic storytelling, public relations, partnerships, and memorable experiences. You should bring: Professional Experience: Ideally 7+ years of experience in brand management, communications, or brand marketing within consumer-focused businesses. Candidates with 5–6 years of experience and a strong track record will also be considered. Brand-Building Expertise: Demonstrated experience increasing brand awareness and customer goodwill through partnerships, events, campaigns, and public relations, preferably from an early growth stage. Campaign Execution: Proven ability to plan and deliver brand activations and campaigns from concept to completion, managing multiple stakeholders, timelines, and budgets. Cause Marketing Experience: Previous experience developing meaningful nonprofit, animal shelter, or rescue partnerships with measurable outcomes and genuine community impact. Public Relations and Storytelling: Strong storytelling and media relations skills, with demonstrated success generating earned media coverage and turning brand initiatives into compelling stories. North American Market Experience: Experience developing and executing campaigns for North American audiences, with the ability to coordinate local partners, agencies, and contractors remotely. Brand Management Skills: Excellent creative judgment and attention to detail, with the ability to maintain consistent brand positioning and identity across multiple channels. Commercial Awareness: Ability to connect brand-building initiatives to measurable business outcomes, including branded search, word-of-mouth referrals, customer awareness, and earned media. Communication Skills: Fluent English, with excellent written and verbal communication abilities. Leadership and Ownership: Ability to work independently, manage multiple priorities, and take full responsibility for strategic initiatives and execution. Adaptability and Commitment: Comfortable working in a fast-paced environment, responding quickly to opportunities, and occasionally working additional hours or weekends when required. Cultural Alignment: A proactive, ambitious, and results-driven mindset, with a willingness to take ownership, continuously improve, work efficiently, and consistently exceed expectations. Collaboration: Enthusiasm for working closely with the founder and playing a significant role in scaling a growing business. Previous experience in the pet industry would be an additional advantage. Benefits Competitive Compensation: Monthly retainer of US$7,000–10,000, or an equivalent day rate, depending on experience and expertise. Remote Flexibility: Fully remote working arrangement. Flexible Engagement: Project-based consulting opportunity, open to experienced freelancers, independent consultants, and agencies. Strategic Ownership: Significant responsibility for shaping the brand identity, communications strategy, and market positioning of two growing consumer brands. Direct Founder Collaboration: Work closely with the founder and contribute directly to high-level business and brand decisions. High-Growth Environment: Join a profitable business generating more than $50 million in annual revenue, with ambitions to scale beyond $100 million. Creative Freedom: Opportunity to develop and execute original brand campaigns, partnerships, events, and community initiatives. Meaningful Impact: Build a recognizable giving-back program supporting animal shelters, rescue organizations, and pets in need. Professional Growth: Take on a high-impact leadership role within a lean, international, fully remote team.