Director of B2B Marketing

Accountabilities: Serve as a senior strategic marketing partner for a portfolio of B2B clients, providing direction, expertise, and ongoing counsel. Develop integrated marketing strategies and plans aligned with client business objectives, target audiences, and growth priorities. Translate business goals into actionable channel strategies, campaigns, performance indicators, and measurement frameworks. Build strong relationships with client executives and confidently communicate strategic recommendations, campaign results, and opportunities. Identify opportunities to expand and strengthen client marketing programs based on performance insights and changing business needs. Manage relationships with external vendors and partners to support effective execution and scalable results. Lead paid and organic B2B marketing strategies across relevant channels, including paid search, paid social, display advertising, and retargeting. Oversee organic growth initiatives across Generative Engine Optimization (GEO), Search Engine Optimization (SEO), content marketing, and organic social media. Develop audience segmentation, targeting, messaging, and channel recommendations based on buyer behavior and client objectives. Coordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations to deliver integrated campaigns. Establish and monitor KPIs that connect marketing activities to lead generation, conversion, revenue, and broader business outcomes. Analyze campaign and channel performance to identify trends, opportunities, and areas requiring improvement. Use data to guide decisions related to budget allocation, audience targeting, messaging, content strategy, and channel mix. Translate complex performance data into clear, practical insights and recommendations for clients. Continuously test and optimize campaigns to improve engagement, demand generation, conversion rates, and return on investment. Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts, ensuring consistent quality and accountability. Contribute to new business development through marketing strategy, proposals, pitches, and client presentations. Collaborate with senior leadership to establish best practices, improve workflows, and strengthen the organization's B2B marketing capabilities. Requirements: At least 10 years of B2B marketing experience, including significant experience working in an agency environment. Demonstrated expertise in both paid and organic marketing, with the ability to develop and manage integrated, multi-channel strategies. Strong knowledge of paid advertising, including paid search, paid social, display campaigns, and retargeting. Solid understanding of B2B buyer journeys, demand generation, lead generation, conversion strategies, and marketing funnels. Proven experience managing B2B client relationships and advising senior-level stakeholders. Strong analytical capabilities, with the ability to interpret campaign performance and translate data into meaningful business recommendations. Experience managing marketing budgets and making informed decisions about channel selection, investment, and spend allocation. Excellent communication, presentation, and relationship-building skills, with the confidence to influence clients and senior decision-makers. Strategic and creative thinking combined with a practical, hands-on approach to marketing execution. Strong organizational and project management skills, with the ability to oversee multiple clients, priorities, and campaigns. Ability to collaborate effectively with multidisciplinary teams in a fast-paced, fully remote environment. A proactive, accountable mindset and a strong focus on delivering measurable results. Benefits: 100% remote work: Work from anywhere in the world, with the flexibility to create a productive working environment. Healthcare coverage: Choice of three Anthem Blue Cross PPO medical plans, plus dental and vision insurance. Retirement savings: Access to a 401(k) plan with an employer match, increasing to 3% in 2027. Paid time off: Paid vacation, sick leave, 11 company holidays, and one floating holiday. Summer Fridays: Additional flexibility during the summer to support work-life balance. Paid maternity leave: Dedicated paid leave to support new mothers and growing families. Career development: Opportunities to take on meaningful challenges, develop new skills, and grow professionally within an expanding marketing and communications environment. Collaborative culture: Work with an entrepreneurial, supportive team that values high standards, shared success, and individual ownership.