Director, Healthcare Revenue

Accountabilities: Define and execute the overall healthcare channel strategy, expanding direct practitioner sales, inbound and outbound acquisition, and strategic marketplace partnerships. Own healthcare channel revenue targets, forecasting, account performance, and annual operating plans, ensuring growth objectives align with broader business goals. Develop business plans and growth initiatives for direct healthcare practitioner sales and marketplace partners, identifying opportunities to increase revenue and market penetration. Build and optimize the infrastructure needed to scale the channel, collaborating with product, marketing, data, supply chain, demand planning, revenue operations, and finance teams. Establish effective CRM workflows, practitioner qualification processes, product and pricing strategies, reseller controls, minimum advertised price (MAP) enforcement, fulfillment processes, and practitioner support systems. Create a digital-first practitioner experience by adapting website, email, and lifecycle marketing capabilities to improve engagement, activation, education, and retention. Recruit, structure, and manage a lean, commission-based practitioner sales network, evaluating sales productivity and defining the business case for future in-house sales hires. Build and strengthen executive-level relationships with healthcare marketplace partners, buyers, category managers, and other strategic stakeholders. Lead commercial negotiations, partnership agreements, and joint business planning to drive sustainable revenue growth and long-term partner value. Develop and execute partner marketing initiatives, including promotional calendars, merchandising, digital shelf optimization, educational campaigns, trade marketing, and co-marketing programs. Collaborate with product, marketing, regulatory, and clinical teams to develop practitioner-led key opinion leader (KOL) programs, educational events, and research initiatives that strengthen professional credibility. Monitor healthcare industry trends, competitive developments, regulatory changes, consumer health preferences, and partner feedback to identify new commercial opportunities. Track channel performance against annual operating plan targets, contribution margin goals, marketing return on investment, customer acquisition, retention, and partner growth. Strengthen practitioner confidence, recommendations, and advocacy by positioning the business as a trusted provider of science-backed solutions in microbiome health, metabolic health, and functional wellness. Requirements: At least 8 years of experience in sales, business development, account management, or commercial leadership. Professional experience in healthcare, dietary supplements, probiotics, functional health, consumer wellness, science-driven products, or a related industry. Direct experience working with healthcare practitioners, healthcare marketplaces, commerce platforms, distributors, or specialized wellness sales channels. Demonstrated success scaling a direct healthcare practitioner, clinical, or B2B channel from an early stage to meaningful revenue through digital-first strategies. Proven ability to manage practitioner accounts and strategic channel partnerships, exceed revenue targets, and establish scalable commercial processes. Strong financial and quantitative skills, including revenue forecasting, channel performance analysis, contribution margin management, and marketing investment evaluation. Ability to translate business questions into analytical requirements and collaborate effectively with data and analytics teams. Experience developing commercial strategies, annual business plans, account growth plans, and performance measurement frameworks. Strong commercial negotiation skills and experience developing joint business plans with strategic partners. Demonstrated ability to build and manage sales networks, motivate external sales representatives, and establish effective incentive structures. Excellent communication, relationship management, and cross-functional collaboration skills, with the ability to influence senior stakeholders. Strategic thinking combined with a hands-on, results-oriented approach to execution, problem-solving, and continuous improvement. Familiarity with digital marketing, CRM systems, practitioner engagement, e-commerce, and customer lifecycle strategies is highly valuable. Benefits: Annual salary: $200,000–$225,000. Medical, dental, and vision insurance. Commuter benefits. Life insurance and short-term disability (STD) insurance. 401(k) retirement plan with company matching contributions. Flexible Time Off (FTO). Equity participation, providing an opportunity to share in the company's long-term growth. Remote work arrangement. Opportunity to lead a strategic revenue channel and shape commercial growth in the healthcare and wellness sector. Cross-functional collaboration with teams across marketing, product, data, finance, supply chain, and clinical functions. Opportunity to build strategic healthcare partnerships, develop practitioner sales networks, and expand science-backed wellness offerings.