Director, Analytics

Accountabilities: Develop a deep understanding of client business objectives, strategic priorities, competitive positioning, and challenges to establish effective measurement frameworks and reporting roadmaps. Lead analytics strategy across key accounts, ensuring measurement initiatives support client goals and deliver meaningful business insights. Oversee the development of dashboards, campaign performance reports, and advanced measurement solutions, including brand health analysis, incrementality studies, and A/B testing. Translate complex analytical findings into compelling narratives, actionable recommendations, and strategic perspectives that guide marketing and business decisions. Prepare and deliver executive-level presentations, analytical reports, points of view, and recommendations to clients through regular meetings and presentations. Manage client relationships and lead analytics workstreams across multiple accounts, ensuring deliverables are accurate, timely, and aligned with expectations. Lead, mentor, and develop analysts and managers by providing technical guidance, coaching, feedback, and career development support. Collaborate with data engineering, business intelligence, and marketing science teams to improve data infrastructure, analytics workflows, and reporting capabilities. Maintain data accuracy, integrity, and consistency across analytical outputs and client deliverables. Partner with media planning and investment teams on annual budget development, media planning, and ongoing budget and campaign optimization. Identify opportunities to improve analytical processes, reporting efficiency, and measurement methodologies. Stay informed about industry trends, emerging analytical tools, measurement innovations, and best practices to strengthen service offerings and analytical capabilities. Build a broad understanding of the organization's services and solutions to identify opportunities for integrated, data-driven client strategies. Requirements University degree and at least 7 years of experience in data analytics within advertising, management consulting, marketing, digital consulting, or a related field. Proven leadership experience managing client relationships and directing analytics initiatives across multiple accounts. Strong understanding of media metrics, campaign performance evaluation, and marketing effectiveness measurement. Experience with attribution modeling and the interpretation of Marketing Mix Modeling (MMM) results. Demonstrated expertise designing and executing A/B tests, multivariate experiments, geo-lift tests, incrementality studies, and other test-and-learn methodologies. Ability to identify business challenges and develop analytics-led strategies that improve marketing performance and business outcomes. Excellent communication, presentation, and storytelling skills, including the ability to translate complex or ambiguous business questions into clear recommendations and effective marketing solutions. Experience coaching and developing colleagues, with the ability to strengthen analytical capabilities, business writing, presentation skills, time management, and organizational effectiveness. Proficiency with analytical and data visualization tools such as Excel, Tableau, and Power BI; SQL experience is an advantage. Strong organizational skills, attention to detail, and the ability to prioritize competing demands while maintaining high-quality deliverables. Comfort navigating ambiguity, adapting to changing client needs, and making sound decisions in a fast-paced, collaborative environment. Familiarity with agency-side media planning and campaign execution is desirable but not required. Benefits Annual base salary: $135,000–$180,000 USD, depending on qualifications, skills, and geographic location. Multiple health insurance options. Flexible paid time off (PTO). Life insurance. 401(k) retirement plan. Opportunities to lead strategic analytics initiatives and influence client business outcomes. A collaborative, cross-functional environment that supports professional development and team growth. Work location flexibility, with remote work available alongside listed office locations in Kansas City, Denver, Chicago, and New York.