Digital Product Design Lead

Accountabilities:: Lead the UX/UI design function: Establish the design vision, quality standards, workflows, and best practices for the in-house design team. Help rebuild and scale the function while serving as a trusted design partner to leadership. Oversee external design partnerships: Manage relationships with UX/UI agencies and contractors, define priorities, provide constructive feedback, and ensure consistent quality across deliverables. Improve the digital customer journey: Design and optimize user flows, wireframes, prototypes, and interfaces across the entire conversion funnel, including homepage, product pages, cart, and checkout. Shape subscription experiences: Partner with Product and Lifecycle Marketing teams to design key customer interactions, including registration, subscription management, billing, feeding-stage transitions, retention initiatives, cancellation, and winback experiences. Drive personalization: Develop customer-centered, personalized digital experiences that adapt to individual needs and different stages of the customer journey across websites and subscription touchpoints. Build and maintain the design system: Audit and establish a scalable design system, including UI components, design tokens, style guides, documentation, and naming conventions. Ensure consistency across web and mobile platforms through a mobile-first approach. Maintain design quality and organization: Take ownership of Figma file management, component libraries, and design documentation to ensure consistency, accessibility, and efficient collaboration. Conduct user research and validation: Plan and execute qualitative and quantitative research, including usability testing, customer interviews, behavioral analysis, and conversion funnel assessments. Translate insights into improvements: Identify customer pain points, develop clear problem statements, and proactively propose solutions that improve conversion, retention, usability, and overall satisfaction. Leverage data and experimentation: Conduct competitor research, analyze customer feedback, and use A/B testing and performance metrics to validate design decisions and continuously optimize digital experiences. Collaborate across departments: Work closely with Creative, Product, Engineering, Lifecycle Marketing, Brand, and Product Marketing teams to ensure a cohesive experience aligned with technical requirements and business priorities. Lead design projects and processes: Define deliverables and timelines, manage dependencies and potential blockers, communicate design decisions effectively, and break complex initiatives into achievable MVPs. Champion the customer perspective: Keep customer needs, feedback, and experiences at the center of every design decision, ensuring that digital interactions remain intuitive, accessible, and supportive. Requirements: Significant professional experience in digital product design, UX/UI design, or a related field, ideally within direct-to-consumer (DTC), subscription-based, membership, or recurring-revenue businesses. Demonstrated experience building, managing, or leading an in-house UX/UI design function, including establishing design standards, workflows, and quality expectations. A strong portfolio showcasing customer-focused design decisions, research insights, problem-solving approaches, and measurable outcomes following implementation. Advanced UX and UI design capabilities across web and mobile platforms, with a strong understanding of mobile-first design principles. Expert proficiency in Figma, including experience creating and maintaining scalable design systems, reusable components, design tokens, and documentation. Proven experience designing personalized and data-driven digital experiences, using customer insights and performance metrics to inform design decisions. Strong understanding of user research methodologies, usability testing, conversion optimization, customer behavior analysis, and A/B testing. Experience managing external agencies, contractors, or design collaborators, as well as mentoring and supporting other designers. Strong strategic thinking and problem-solving abilities, with the capacity to identify opportunities independently, prioritize initiatives, and balance user needs with business objectives such as conversion and retention. Excellent communication and presentation skills, with the ability to explain design decisions, communicate complex ideas, and influence stakeholders across different departments. Demonstrated ability to collaborate effectively with Product Managers, Engineers, Creative teams, and Marketing stakeholders throughout the product development lifecycle. Strong organizational and project management skills, including the ability to manage multiple priorities, deadlines, and dependencies in a dynamic environment. A proactive, curious, and adaptable mindset, with enthusiasm for emerging design trends, new technologies, and continuous improvement. Passion for working in an early-stage startup environment, where flexibility, initiative, ownership, and willingness to take on diverse responsibilities are essential. Experience in healthcare, infant nutrition, parenting, consumer packaged goods (CPG), or e-commerce is a plus. Familiarity with platforms and tools such as Recharge, Shopify, and Klaviyo is an additional advantage. Benefits: Competitive annual salary: Compensation varies according to geographic location: Group A (San Francisco/Bay Area, Seattle, New York City): $148,525–$175,000. Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington, DC, San Diego, Philadelphia, Portland, Sacramento): $133,670–$157,500. Group C (All other U.S. cities): $126,245–$148,750. Equity opportunities: Competitive stock options, offering employees the opportunity to share in the company's growth. Retirement savings: 401(k) plan with an employer matching contribution. Comprehensive healthcare: Medical, dental, and vision insurance fully covered for employees, with subsidized pre-tax options for dependent coverage. Remote flexibility: Fully remote working model for U.S.-based employees. Flexible time off: Flexible paid time off policy, including Summer Fridays with half-day Fridays from Memorial Day through Labor Day. Company holidays: 16 paid company holidays, plus an end-of-year company shutdown. Parental leave: 16 weeks of paid parental leave, with the option to take up to an additional eight months of unpaid leave. Employee product benefit: One-year subscription to the company's products. Remote work support: $75 monthly internet stipend and reimbursement for coworking space expenses. Collaborative culture: The opportunity to work alongside passionate, mission-driven professionals in an inclusive and supportive environment. Professional growth: The opportunity to shape a growing design function, influence product strategy, and make a meaningful impact on customer experiences.