Digital Marketing Specialist / Spécialiste en marketing numérique

Accountabilities:: Develop and optimize lifecycle marketing strategies across e-commerce brands, using email, SMS, automated customer journeys, segmentation, and post-purchase communications to improve retention and loyalty. Manage customer engagement initiatives designed to increase repeat purchases, marketing opt-ins, and long-term customer value. Identify and develop new customer acquisition opportunities through creators, ambassadors, influencers, affiliates, and strategic partnerships. Apply lifecycle marketing strategies to the motorcycle dealership business, including automated communications for test rides, vehicle deliveries, service reminders, and trade-ins. Manage and coordinate an external digital marketing agency, monitoring campaign execution, reporting, lead generation, and overall performance. Support paid digital advertising initiatives across Google Ads and Meta Ads, evaluating results and identifying opportunities to improve campaign effectiveness. Analyze customer acquisition funnels across marketing channels, establish performance visibility, identify drop-off points, and improve conversion rates and acquisition efficiency. Use GA4, CRM data, retention metrics, campaign reports, and A/B testing to measure performance and guide marketing decisions. Audit existing lifecycle programs, customer data, paid advertising, CRM processes, and agency performance to establish baseline KPIs and prioritize improvements. Develop and monitor performance indicators across the e-commerce and dealership businesses, with equal emphasis on each area. Contribute to the launch and growth of loyalty and paid membership programs, including member onboarding and engagement journeys. Track results such as 30-day and 90-day repeat purchase rates, marketing opt-in rates, new customer acquisition, qualified leads, cost per qualified lead, lead-to-sale conversion, and customer retention. Collaborate with French- and English-speaking colleagues and stakeholders to coordinate initiatives across business units. Requirements: At least 5 years of experience in digital marketing, growth marketing, or lifecycle marketing, ideally within an e-commerce environment. Hands-on experience building automated email and SMS journeys, customer segmentation strategies, and customer retention programs. Strong experience with Klaviyo or a comparable CRM platform, Meta Business Suite, and other marketing automation tools. Good understanding of Google Ads and Meta Ads, including the ability to manage external agencies and evaluate campaign performance. Experience using GA4, customer retention metrics, campaign reporting, and A/B testing to assess and improve marketing results. Demonstrated ability to analyze acquisition funnels, identify conversion barriers, establish performance tracking, and improve customer acquisition efficiency. Experience with creator, influencer, affiliate, or partnership marketing is an asset. Professional fluency in both French and English, written and spoken, with the ability to collaborate regularly with colleagues in both languages. Preferred: Experience with customer loyalty or paid membership programs. Preferred: Marketing experience in powersports, automotive, marine, dealership, or outdoor recreation industries. Preferred: Familiarity with dealership CRM systems. Preferred: Personal interest or experience in motorcycles, powersports, boating, or outdoor activities. Professional proficiency in English is required, as the role involves regular communication with English-speaking customers outside Quebec and the use of English-language documentation, tools, platforms, and systems. Benefits: Health insurance: Coverage including medical, dental, vision, and life insurance. Work environment: Modern, newly built office with clean facilities and ergonomic workstations. Location: Montreal office within approximately a five-minute walk of Du Collège metro station on the orange line. Parking: Free on-site parking. Remote-work support: A work-from-home allowance is available for remote-work opportunities to help improve your home workspace. The position's precise remote or hybrid arrangement is not specified. Food and refreshments: Unlimited complimentary healthy snacks and drinks. Team environment: Opportunity to work with energetic, respectful, and friendly colleagues. Additional perks: Team events, branded apparel, special equipment deals, and other employee activities. Salary, bonus arrangements, paid leave, and retirement benefits are not specified in the job description.