Digital Marketing Manager

Accountabilities:: Develop and execute regional digital marketing strategies that amplify global and regional campaigns across target markets and audiences. Partner with field marketing teams to understand sub-regional requirements and provide strategic and tactical digital marketing support. Design and activate account-based marketing programs that support customer acquisition, engagement, lifecycle development, and retention. Plan, launch, manage, and optimise multi-channel campaigns across SEM, SEO, paid social, display, email, programmatic, and other digital channels. Develop channel optimisation strategies that improve efficiency, scalability, performance, and consistency across the region. Establish structured processes and documentation to strengthen collaboration and enable repeatable digital marketing practices. Manage multiple projects and priorities simultaneously, ensuring high-quality and timely delivery. Monitor digital marketing trends across APJ and identify new opportunities, technologies, and approaches to test and scale. Track, analyse, and report on key performance indicators including CPL, ROAS, CTR, conversion rates, engagement, and pipeline contribution. Use platforms such as GA4, Salesforce, Tableau, Looker, and marketing automation tools to generate actionable performance insights. Collaborate with marketing analytics teams to develop reliable reporting frameworks and proactively identify gaps against regional targets. Work with global, regional, and local marketing and product teams to align digital media strategies with business priorities. Advocate for regional customer needs and ensure digital experiences, content, and campaigns are relevant to local audiences. Identify opportunities for continuous improvement, prioritise regional needs, and help scale effective digital programs. Support the development of a high-performing demand creation function through effective prioritisation, collaboration, creativity, and knowledge sharing. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related discipline. 5–8 years of proven digital marketing experience, ideally within B2B technology or a related industry across Asia-Pacific. Strong knowledge of digital marketing channels and platforms, including SEM, SEO, paid media, social media, email, programmatic, content marketing, 6Sense, Demandbase, and related technologies. Hands-on experience with analytics, CRM, and marketing automation platforms such as GA4, Marketo, and Salesforce. Strong understanding of campaign measurement, attribution, performance optimisation, and data-driven marketing decision-making. Excellent project management skills, with the ability to manage multiple priorities in a fast-paced, geographically distributed environment. Strong English communication, writing, and copy-editing skills. Ability to adapt digital strategies to different regional markets, customer segments, and audience needs. Strong relationship-building and collaboration skills, with experience partnering across global, regional, local, marketing, product, analytics, and sales teams. Demonstrated ability to build, guide, or influence high-performing teams, directly or indirectly. Strong ownership mindset, with the ability to take responsibility for regional demand creation initiatives and drive them through execution. Ability to prioritise effectively, balance competing regional requirements, and focus resources on the highest-impact activities. Creative and analytical approach to identifying opportunities, testing new ideas, and scaling successful programs. Customer-focused mindset with an emphasis on delivering high-quality digital experiences and relevant content throughout the customer journey. Ability to work independently in a remote-first environment while maintaining strong cross-functional relationships. Willingness to travel occasionally for team meetings, projects, or other in-person engagements. The role is remotely based in India, with eligibility focused on Karnataka, Tamil Nadu, Telangana, Maharashtra, or Delhi. Benefits: Competitive compensation. Generous paid time off. Parental and wellness leave. Healthcare benefits. Retirement savings program. Remote-first working environment. Opportunities to collaborate with global and regional teams. Opportunities for professional development and career growth. Occasional travel and in-person team or project gatherings. Support for employee volunteering and community-impact initiatives. Benefits and offerings may vary depending on location.