Digital Content & Experience Specialist

Accountabilities:: Digital experience management: Manage, develop, update, and maintain careers website content, ensuring information remains accurate, engaging, accessible, and aligned with the employer brand and Employee Value Proposition. Candidate journey optimisation: Continuously improve the digital candidate journey across careers pages, recruitment websites, landing pages, and other relevant digital touchpoints. Website enhancements: Work closely with website developers, IT teams, and external suppliers to troubleshoot technical issues, implement improvements, and introduce new digital features. Website functionality and accessibility: Identify opportunities to enhance navigation, content architecture, functionality, accessibility, and the overall user experience across careers-related digital platforms. Employer brand campaigns: Support the activation of employer-brand and recruitment marketing campaigns across digital channels, ensuring a consistent message, visual identity, and candidate experience. Landing pages: Create and manage campaign landing pages tailored to specific talent audiences, locations, functions, and recruitment priorities. Recruitment collaboration: Partner with Talent Acquisition and HR stakeholders to understand hiring priorities and develop digital solutions that effectively support recruitment objectives. Content activation: Coordinate and support content across careers websites, social media, job platforms, and other employer-brand channels. SEO optimisation: Improve the organic visibility of careers content through keyword research, metadata optimisation, content structure improvements, and ongoing SEO best practices. Search and content insights: Monitor search trends, candidate behaviour, and organic performance to identify opportunities for content development and optimisation. Analytics and reporting: Monitor, analyse, and report on website and recruitment campaign performance, including traffic, engagement, acquisition sources, landing-page performance, conversion rates, and overall campaign effectiveness. Performance measurement: Establish appropriate tracking and measurement for new campaigns and digital experiences, using data to evaluate performance and identify opportunities for improvement. Data-driven recommendations: Translate digital analytics into actionable recommendations that improve the candidate journey, recruitment outcomes, and campaign return on investment. Competitive benchmarking: Assess careers websites and digital employer-brand experiences against competitors and leading organisations to identify relevant opportunities and best practices. Requirements Relevant experience: Professional experience in digital content creation and maintenance, employer branding, recruitment marketing, content management, or a related field. CMS expertise: Strong experience managing and updating websites through Content Management Systems (CMS). SEO knowledge: Working knowledge of SEO, including keyword research, content optimisation, metadata, organic search performance, and search trends. Digital campaign experience: Experience supporting or delivering digital and recruitment marketing campaigns, including the development and optimisation of campaign landing pages. Analytics expertise: Strong understanding of web analytics and performance measurement, with the ability to monitor, track, analyse, and report on website and campaign performance. UX understanding: Knowledge of user experience and candidate journey principles, with the ability to evaluate digital experiences from the user's perspective. Stakeholder management: Strong project and stakeholder management skills, with experience collaborating with website developers, IT teams, agencies, and other technical partners. Technical troubleshooting: Ability to work with technical and external partners to investigate issues, coordinate solutions, and deliver website and digital enhancements. Analytics platforms: Experience with Google Analytics/GA4 or equivalent web analytics platforms would be advantageous. SEO tools: Familiarity with Google Search Console and other SEO tools would be beneficial. Tracking and tagging: Knowledge of tag management, campaign tracking, and UTM conventions is an advantage. Web development awareness: A basic understanding of HTML and CSS would be beneficial. Digital best practices: Knowledge of UX, accessibility, web-content standards, landing-page optimisation, and conversion principles is desirable. Reporting and optimisation: Experience with dashboarding and reporting tools such as Power BI, as well as A/B testing and conversion optimisation, would be advantageous. Additional digital capabilities: Familiarity with careers website platforms, social media, and recruitment marketing platforms would be a plus. Collaboration: Strong communication and relationship-building skills, with the ability to work effectively across multidisciplinary teams and external partners. Benefits Full-time opportunity: Full-time position focused on digital content, employer-brand experiences, and recruitment marketing. Remote setup: Remote position based in India . Digital ownership: Opportunity to manage and continuously improve careers websites, landing pages, content ecosystems, and candidate-facing digital experiences. Cross-functional exposure: Collaboration with HR, Talent Acquisition, Marketing, Communications, IT, developers, agencies, and other technical partners. Strategic impact: Direct opportunity to influence employer-brand engagement, candidate experience, recruitment performance, and digital campaign effectiveness. Data-driven environment: Opportunity to use analytics, SEO insights, candidate behaviour, and market data to guide optimisation and decision-making. Technology exposure: Hands-on exposure to CMS platforms, analytics tools, SEO technologies, campaign tracking, landing pages, UX practices, and reporting solutions. Continuous optimisation: Role offering ongoing opportunities to identify improvements, test new approaches, and enhance digital performance. Broad scope: Combination of content management, digital experience, SEO, analytics, recruitment marketing, UX, and stakeholder management.