Desenvolvedor Salesforce Sênior - Foco em Personalization

Accountabilities:: Personalization Strategy: Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (formerly Interaction Studio). Real-Time Customer Experiences: Design and develop personalized campaigns and experiences based on user behavior, preferences, profiles, and contextual information. Platform Configuration: Configure and manage catalogs, events, behavioral segments, campaigns, decision rules, and recommendation strategies within Salesforce Marketing Cloud Personalization. Customer Journey Automation: Develop, manage, and optimize automated customer journeys and communications using Salesforce Marketing Cloud Engagement, including behavioral triggers, transactional journeys, and relationship marketing campaigns. Platform Integration: Implement and maintain integrations between Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement to deliver consistent, personalized omnichannel experiences. Technical Implementation and Validation: Validate business rules, tracking configurations, and implementation behavior across web environments and CRM platforms, ensuring accurate data collection and execution. Data Analysis and Optimization: Analyze user navigation patterns, campaign performance, and conversion indicators to identify opportunities for improvement and generate actionable insights. Campaign Experimentation: Support A/B testing, audience segmentation, and personalization experiments to continuously improve customer engagement and campaign effectiveness. Cross-Functional Collaboration: Work closely with CRM, Media, Business Intelligence, Product, and Technology teams to define personalization rules, segmentation strategies, and experimentation initiatives. Data Governance and Compliance: Ensure appropriate data governance, tracking standards, and compliance with applicable privacy regulations, particularly Brazil's LGPD and the GDPR. Continuous Improvement: Identify opportunities to enhance personalization capabilities, optimize customer journeys, and improve the overall effectiveness of digital marketing initiatives. Requirements: Professional Experience: Significant hands-on experience developing and implementing solutions with Salesforce Marketing Cloud Personalization (formerly Interaction Studio). Salesforce Personalization: Practical knowledge of configuring and managing campaigns, behavioral segments, catalogs, events, decision rules, and product or content recommendations. Salesforce Marketing Cloud Engagement: Experience with Salesforce Marketing Cloud Engagement, particularly Journey Builder, Automation Studio, and behavioral triggers. Digital Personalization: Proven experience implementing behavioral personalization strategies across websites and mobile applications, using customer interactions and contextual data to deliver relevant experiences. JavaScript: Good knowledge of JavaScript for implementing, customizing, and maintaining personalization campaigns and digital experiences. SQL and Data Analysis: Practical experience with SQL for querying, analyzing, and segmenting customer data to support targeted marketing strategies. Performance Measurement: Experience monitoring campaign performance indicators, interpreting engagement and conversion metrics, and identifying optimization opportunities. A/B Testing: Knowledge of experimentation methodologies, A/B testing, and continuous optimization of customer journeys and personalized experiences. Integration Knowledge: Understanding of how Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement work together to support integrated customer engagement strategies. Analytical Skills: Strong analytical thinking and problem-solving abilities, with the capacity to translate customer behavior and performance data into actionable recommendations. Communication and Collaboration: Excellent collaboration skills and the ability to work effectively with multidisciplinary teams across CRM, Marketing, Data, Product, and Technology. Attention to Detail: Strong organizational skills and attention to detail, particularly when validating tracking configurations, campaign rules, data accuracy, and customer experiences. Continuous Learning: Proactive attitude toward learning new Salesforce capabilities, digital marketing technologies, and emerging personalization practices. Benefits: Food Allowance: Meal and/or food vouchers. Healthcare Coverage: Health insurance plan. Dental Coverage: Dental insurance plan. Pet Healthcare: Health coverage for your pet. Remote Work Support: Home office allowance for remote employees. Welcome Kit: Welcome package during onboarding. Life Insurance: Life insurance coverage. Mental Health and Well-being: Access to Zenklub, including psychological and nutritional support. Fitness Benefits: Access to TotalPass. Professional Development: Continuous training and certification programs through partnerships with leading technology companies, including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce. Learning and Development Partnerships: Exclusive discounts and professional development opportunities. Digital Learning Resources: Access to UOL content. Family Support: Maternity welcome kit and extended maternity and paternity leave. Employee Referral Program: Referral incentives for recommending new talent. Career Growth: Opportunities to develop expertise in Salesforce technologies, digital transformation, artificial intelligence, and emerging business platforms. Remote Work Flexibility: Fully remote working arrangement.