Demand Marketing Specialist - 12 month contract

Accountabilities: Demand Generation Strategy and Execution: Support demand generation leaders in developing and implementing strategic and tactical marketing plans, programs, and campaigns aligned with global go-to-market objectives. Campaign Management: Coordinate the planning, execution, and optimization of marketing campaigns, ensuring projects are delivered on time and aligned with business priorities. Marketing Asset Development: Create campaign assets and maintain internal campaign resource centers, ensuring marketing materials are accessible, organized, and ready for use. Webinar and Event Coordination: Manage webinar-related projects and support the operational execution of marketing events, ensuring smooth coordination and effective delivery. Email Marketing and Nurture Programs: Develop, implement, and manage email campaigns and nurture streams using marketing automation platforms to support prospect engagement and sales conversion. Cross-Functional Collaboration: Work closely with sales and marketing stakeholders to align campaigns with sales objectives, coordinate execution, and communicate program details and results. Campaign Performance Analysis: Monitor campaign metrics, evaluate lead quality, analyze results, and identify opportunities to improve campaign effectiveness, lead generation, and pipeline contribution. Continuous Optimization: Develop and implement tactics to ensure a consistent flow of qualified sales leads while refining marketing programs based on performance insights. Market and Opportunity Research: Research potential marketing opportunities, including events, sponsorships, and emerging technologies, to identify new ways to reach target audiences. Stakeholder Communication: Share campaign updates, performance insights, and recommendations with relevant stakeholders, while supporting additional marketing initiatives as assigned by leadership. Requirements Professional Experience: 2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline. Marketing Automation: Hands-on experience developing and managing email campaigns and nurture workflows through marketing automation platforms such as Marketo. Campaign Management: Experience coordinating marketing programs, managing multiple projects simultaneously, and ensuring timely execution across competing priorities. Analytical Skills: Strong analytical capabilities, with the ability to interpret campaign data, synthesize information from multiple sources, and make informed recommendations to improve marketing performance. Communication Skills: Excellent written, verbal, and visual communication skills, including the ability to present ideas, share results, and lead discussions with diverse audiences. Organization and Attention to Detail: Strong organizational and project management skills, with a demonstrated ability to prioritize tasks, maintain accuracy, and consistently meet deadlines. Initiative and Independence: A proactive, self-motivated approach, with the ability to work independently while contributing effectively within a collaborative, matrixed marketing organization. Collaboration and Stakeholder Management: Ability to build productive working relationships across marketing, sales, and other business functions to support shared objectives. Adaptability and Problem-Solving: Strong problem-solving skills and the ability to respond effectively to changing business needs, campaign priorities, and operational challenges. Work Arrangement: Comfortable working remotely in Canada and available for occasional visits to the headquarters in North York, Ontario, if required. Benefits Competitive Compensation: An excellent compensation package, with specific details available upon inquiry. Remote Work Flexibility: Fully remote position offering flexibility in your work environment. Supportive Work Environment: Join a collaborative team that values initiative, communication, and professional contribution. Professional Development: Gain practical experience in B2B demand generation, marketing automation, campaign analytics, and global go-to-market initiatives. Cross-Functional Exposure: Collaborate with sales and marketing leaders, gaining broader insight into campaign strategy, lead generation, and pipeline development. Contract Opportunity: A 12-month contract offering the opportunity to contribute to meaningful marketing initiatives within a growing software business.