Customer Marketing Manager - Invoicing Solutions

Accountabilities: Own the lifecycle experience strategy for assigned customer journeys, segments, and initiatives, defining target audiences, customer needs, and intended outcomes. Design and optimize end-to-end customer experiences across email, push notifications, and in-app messaging, ensuring alignment with product experiences. Translate business priorities into lifecycle marketing initiatives that support activation, retention, feature adoption, and revenue growth. Develop hypotheses for potential business impact, estimate expected outcomes using customer economics and directional modeling, and prioritize initiatives based on value and feasibility. Collaborate with Product, Product Marketing, Growth, Payments, and Data teams to align messaging, customer readiness, and business objectives. Use customer insights and performance data to influence decisions, communicate trade-offs, and align stakeholders. Lead complex lifecycle and growth initiatives, coordinating timelines, dependencies, and handoffs across marketing and partner teams. Work with marketing automation, creative, and analytics teams to execute customer engagement programs. Monitor performance, design and run experiments, analyze results, and recommend improvements to optimize outcomes and support successful initiatives at scale. Share lifecycle marketing expertise, advise peers, and contribute to improving customer engagement practices across the marketing organization. Requirements: 5–7+ years of experience in lifecycle marketing, growth marketing, customer marketing, or a related field. Demonstrated experience owning customer journeys and marketing initiatives tied to measurable business outcomes, beyond individual channel execution. Strong analytical and quantitative skills, with the ability to use data and customer insights to guide decisions. Proven ability to collaborate across functions, influence stakeholders without direct authority, and manage competing priorities. Experience working in B2B or B2C SaaS environments, preferably within a Product-Led Growth (PLG) business. Strong understanding of customer lifecycle strategy, engagement, activation, retention, adoption, and monetization. Excellent communication, project coordination, and problem-solving skills. Nice to have: Bachelor's degree in Marketing, Business, or a related discipline. Experience with marketing automation platforms such as Braze, Iterable, HubSpot, or similar tools. Exposure to feature adoption, monetization, or payments-related marketing initiatives. Experience partnering closely with Product and Product Marketing teams. Familiarity with directional impact modeling, customer economics, and business case development. Benefits: Compensation: Target annual salary of CAD $80,000–$100,000, depending on location, local market conditions, experience, and expertise. Remote, hybrid, or office-based flexibility within Canada. Annual wellness stipend and additional wellness benefits. Three weeks of vacation to start. One paid volunteer day per year. Two floating holidays. Employee Stock Purchase Program. Registered Retirement Savings Plan (RRSP) with a 4% company match. Potential travel to the corporate headquarters in Denver, Colorado, or other North American office locations. Applicants must be eligible to work in Canada without employer sponsorship.