Customer Journeys Consultant (AJO)

Accountabilities: Lead and implement marketing automation and customer journey solutions for B2C and B2B clients using platforms such as Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, and broader Adobe Experience Cloud technologies. Apply marketing personalization, segmentation, experimentation, and optimization strategies to improve customer engagement, conversion, and marketing performance. Translate customer business objectives and requirements into scalable technical architectures, data structures, workflows, and measurable KPIs. Collaborate with strategy, design, data, engineering, product, and delivery teams to ensure alignment from business requirements through technical implementation. Provide proactive, prescriptive consulting and industry expertise, challenging assumptions and recommending effective approaches to customer journey and marketing technology challenges. Partner with Product and Engineering teams to communicate customer needs, provide structured platform feedback, identify opportunities for enhancements, and contribute to roadmap development. Support executive-level readouts, escalation management, risk identification, and mitigation in partnership with project and engagement leadership. Design solutions while balancing architecture standards, feasibility, implementation requirements, and total cost of ownership. Develop delivery frameworks, accelerators, and repeatable processes that improve implementation efficiency, consistency, and customer outcomes. Collaborate with sales and internal teams to develop solutions, expand client relationships, and respond to evolving customer requirements. Apply relevant AI technologies to enhance customer experiences and improve marketing effectiveness. Mentor team members, provide technical leadership, and encourage knowledge sharing and capability development. Produce high-quality, unit-tested deliverables and participate in peer testing, including reviewing technical and functional documentation and creating test plans, cases, and scripts. Requirements: Hands-on experience with B2C and B2B marketing technologies, particularly Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, or comparable enterprise platforms such as Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, or HubSpot. Strong understanding of personalization, customer segmentation, A/B and multivariate experimentation, and data-driven marketing optimization. Solid knowledge of the broader digital marketing ecosystem, including CDPs, DMPs, paid media, identity management, marketing automation, data collection, and privacy requirements. Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration. Experience establishing and working with API integrations, with practical knowledge of tools such as Postman, PostBuster, or similar API testing and development tools. Ability to translate business goals into scalable marketing architectures, technical designs, data structures, workflows, and measurable outcomes. Strong consulting capabilities, including the ability to provide industry insights, make proactive and prescriptive recommendations, and communicate confidently with executive stakeholders. Excellent communication, analytical, problem-solving, and cross-functional collaboration skills, with the ability to navigate ambiguity and drive decisions toward clear outcomes. Experience partnering with Product and Engineering teams on roadmap planning, platform improvements, feature requirements, and go-to-market initiatives. Ability to adapt quickly and stay current with a rapidly evolving marketing technology landscape, particularly developments in AI and customer experience technology. Experience leading multi-workstream marketing technology or customer experience programs is preferred. Background in customer journey design, lifecycle marketing, or marketing analytics is an advantage. Adobe Experience Cloud certifications or certifications in comparable marketing technology platforms are a plus. Benefits: Full-time engagement: Work on a full-time consulting basis with enterprise marketing technology clients. Remote work: Work remotely from the Netherlands while collaborating with international clients and distributed teams. International exposure: Support enterprise customers across the United States and Canada. Flexible collaboration: Benefit from a remote-friendly environment with collaboration hours aligned to Central Time. Professional development: Gain exposure to advanced customer journey, marketing automation, personalization, analytics, and AI technologies. Technical variety: Work across multiple enterprise marketing platforms, integrations, data environments, and customer experience use cases. Leadership opportunities: Mentor colleagues and contribute to delivery frameworks, reusable accelerators, and technical capability building. Strategic consulting: Develop expertise in executive communication, solution architecture, marketing strategy, and enterprise transformation. Innovation focus: Work with emerging AI-driven technologies and evolving approaches to personalized customer experiences.