CRM Consultant

Accountabilities:: Lead the execution of CRM initiatives within the Braze platform across channels including email, SMS, push notifications, content cards, and WhatsApp. Configure and customize Braze to translate approved CRM strategies into effective campaigns and customer journeys. Design, build, launch, and optimize targeted campaigns using segmentation and personalization capabilities. Collaborate with strategy teams and other stakeholders to ensure accurate and effective execution of campaign plans. Work directly with clients to understand their requirements and develop tailored CRM solutions that deliver measurable results. Manage and analyze large datasets to identify customer behaviors, trends, and opportunities for campaign optimization. Guide project teams through efficient campaign execution while maintaining strong operational standards and client satisfaction. Continuously develop expertise in Braze and its features to introduce innovative CRM solutions. Create relevant documentation and reports, including campaign performance analysis and key metrics. Requirements: 5+ years of experience as a Marketing Automation Specialist or in a CRM-focused role. Strong hands-on experience with Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation platforms. Strong understanding of digital marketing, CRM campaign execution, segmentation, and personalization. High attention to detail, particularly when performing QA on campaigns, integrations, documentation, and data. Understanding of relational databases and data structures. Strong analytical and problem-solving skills, with the ability to work effectively with large datasets. Proactive mindset and ability to collaborate across strategy, project, technical, and client-facing teams. Strong interpersonal and communication skills, ideally developed in an agency or client service environment. Experience working in an agency or other client-facing setting. C1 level of English proficiency. Braze certifications such as Practitioner or Marketer are a plus. Extensive experience with Braze and its campaign and personalization capabilities is highly valued. Experience using SQL for data analysis is an advantage. Benefits: Opportunity to work on CRM and digital marketing initiatives across multiple channels. Exposure to Braze, marketing automation, data, and personalization technologies. International and client-facing work environment. Opportunity to contribute to complex digital experiences and innovative CRM solutions. Entrepreneurial environment with a strong focus on ownership, collaboration, and professional growth.