Creative Strategist

Accountabilities:: Develop clear, strategic, and actionable creative briefs for performance-driven video and static advertisements, using data, research, and creative insights to guide campaign direction. Conduct consumer, product, and competitor research to identify audience preferences, market opportunities, competitive positioning, and relevant messaging angles. Monitor advertising account performance to identify successful creative concepts, recurring patterns, and opportunities for further experimentation. Research social media platforms and emerging digital trends to generate fresh ideas and inform new creative strategies. Analyze creative testing results and campaign performance metrics to evaluate effectiveness and recommend new concepts, messaging approaches, and creative variations. Write compelling scripts, headlines, advertising copy, and messaging for both video and static advertisements. Brainstorm original, engaging, and attention-grabbing creative concepts that resonate with target audiences and encourage meaningful engagement. Collaborate closely with the Creative Director, video editors, and designers to ensure final creative deliverables align with strategic briefs, campaign objectives, and brand positioning. Incorporate feedback from internal stakeholders and refine creative concepts, scripts, and copy to continuously improve quality and effectiveness. Track creative briefs, copywriting assignments, and project deliverables to ensure deadlines are met and workflows remain organized. Review creative materials to maintain consistency with brand guidelines, campaign messaging, and established creative strategies. Contribute proactively to creative brainstorming sessions, campaign development, and continuous improvement initiatives. Requirements: Demonstrated experience in creative strategy, digital marketing, advertising, copywriting, or a related field. Strong understanding of performance marketing and the creative development process for paid digital advertising. Experience developing creative briefs for video and static advertisements, translating marketing objectives and audience insights into actionable creative direction. Strong research skills, with the ability to analyze consumer behavior, product positioning, competitor activity, and social media trends. Proven copywriting abilities, including experience writing engaging advertising scripts, headlines, and promotional messaging. Ability to develop original, attention-grabbing creative concepts that connect with target audiences and support campaign performance objectives. Analytical mindset with the ability to interpret creative testing results, identify performance trends, and translate data into actionable recommendations. Understanding of social media advertising formats, creative trends, and platform-specific content strategies. Excellent collaboration and communication skills, with the ability to work effectively alongside creative directors, designers, editors, and other stakeholders. Strong organizational and project management abilities, including the capacity to manage multiple briefs and deliverables while meeting deadlines. Attention to detail and the ability to ensure consistency across creative assets, brand guidelines, and campaign objectives. Adaptability and openness to feedback, with the ability to revise creative work efficiently and respond to evolving priorities. Ability to work independently in a remote contractor environment. Availability to work approximately 20 hours per week, aligned with Pacific Coast business hours. Benefits: Competitive hourly compensation: $35 per hour. Approximately 20 hours of work per week. Fully remote contractor opportunity. Flexible working arrangement with schedules aligned with Pacific Coast hours. Opportunity to collaborate with experienced creative professionals, including creative directors, designers, and video editors. Exposure to a diverse portfolio of direct-to-consumer (DTC) and business-to-business (B2B) brands. Opportunity to develop expertise in performance marketing, creative strategy, advertising copywriting, and campaign optimization. Collaborative and inclusive working environment that values creativity, diverse perspectives, and professional contributions. Opportunity to contribute to innovative digital marketing campaigns and impactful creative projects.