Content Executive

Accountabilities:: Own and manage the content calendar across campaigns, blogs, website copy, ebooks, video, and other digital content formats. Produce website copy, approximately one ebook per month, campaign content, landing pages, and supporting marketing assets. Develop persuasive full-funnel marketing content, including landing pages, paid advertising copy, lead-generation assets, and sales collateral. Write keyword- and conversion-optimized landing pages that support acquisition and lead-generation objectives. Develop editorial and digital content that brings student stories to life and engages prospective and existing families. Produce thought leadership content by collaborating with internal experts and stakeholders to gather insights and perspectives. Work closely with Social Media and Design colleagues to align written content, visual assets, tone of voice, and overall brand presentation. Coordinate with Development teams on technical and on-page requirements supporting SEO, GEO, and AI search initiatives. Identify opportunities for new content formats, series, and improvements that can increase the effectiveness and scale of content production. Requirements: 2–5 years of professional experience in a Content Marketing role or a closely related content-focused position. Proven writing experience across editorial and digital channels, supported by a strong portfolio of relevant work. Experience using HubSpot and Canva for marketing and content production. Practical video editing experience and confidence producing or supporting multimedia content. Strong understanding of SEO and Generative Engine Optimization (GEO), with the ability to apply these principles to digital content. Comfortable using AI-powered workflows and tools to scale content production while maintaining accuracy, originality, and quality. Strong understanding of brand voice and the discipline to consistently maintain tone, messaging, and editorial standards. Highly organized and able to manage multiple content projects simultaneously in a fast-paced environment. Proactive approach with the ability to identify opportunities, suggest new ideas, and move projects forward independently. Exceptional attention to detail and a strong commitment to producing polished, high-quality content. Strong collaborative skills and the ability to work effectively with marketing, social media, design, and development teams. Benefits: Fully remote working arrangement. Full-time position. Multiple-location opportunity. Start as soon as possible. Opportunity to contribute to global content and marketing initiatives in the online education sector. Collaborative environment working alongside Social Media, Design, Marketing, and Development teams.