Consultor Salesforce Marketing Cloud SR

Accountabilities:: Design customer engagement strategies: Create and evolve communication plans and relationship marketing initiatives focused on customer retention, engagement, loyalty, and long-term value. Develop marketing automation journeys: Design, implement, and optimize automated customer journeys using Salesforce Marketing Cloud Engagement, ensuring relevant and personalized communications throughout the customer lifecycle. Manage automation workflows: Configure, maintain, and monitor Data Extensions (DEs), Automation Studio processes, and Journey Builder workflows to support efficient campaign execution. Implement customer segmentation: Analyze and segment customer databases to develop targeted audiences and deliver personalized communications based on customer profiles, preferences, and behaviors. Build multichannel campaigns: Plan and execute customer journeys across email, SMS, push notifications, WhatsApp, and other communication channels, ensuring a consistent customer experience. Configure journey logic: Establish triggers, entry criteria, segmentation rules, and automated actions to ensure customer journeys operate accurately and respond to relevant customer interactions. Monitor campaign performance: Track and analyze key performance indicators, identify optimization opportunities, and recommend improvements to increase campaign effectiveness and customer engagement. Maintain data quality and governance: Ensure the accuracy, integrity, consistency, and appropriate management of customer data used in CRM and marketing automation activities. Collaborate across teams: Work closely with CRM, marketing, data, and technology professionals to implement relationship marketing initiatives and align technical solutions with business requirements. Conduct testing and optimization: Perform tests and validations, troubleshoot automation issues, and continuously improve existing workflows and customer journeys. Support personalization initiatives: Contribute to the development of behavioral and profile-based communication strategies that enhance relevance, engagement, and customer satisfaction. Manage integrations: Support the integration of Salesforce Marketing Cloud with other platforms and systems to improve data flows and campaign execution. Requirements: Salesforce Marketing Cloud expertise: Proven experience with Salesforce Marketing Cloud Engagement, including the implementation, configuration, and management of marketing automation solutions. Data Extensions: Strong knowledge of creating, configuring, maintaining, and managing Data Extensions for customer data organization and campaign execution. Automation Studio: Hands-on experience developing, maintaining, and monitoring automated workflows using Automation Studio. Journey Builder: Practical experience designing, implementing, troubleshooting, and optimizing customer journeys using Journey Builder. SQL proficiency: Ability to write SQL queries for database exploration, audience segmentation, data manipulation, and campaign-related analysis. Professional certification: Salesforce Marketing Cloud Administrator certification or an equivalent qualification. CRM and marketing automation experience: Previous experience implementing or supporting CRM projects, marketing automation initiatives, or customer relationship management strategies. Analytical capabilities: Strong analytical skills, with the ability to interpret campaign data, evaluate performance indicators, identify trends, and translate insights into actionable improvements. Customer engagement knowledge: Familiarity with CRM strategies focused on retention, engagement, customer loyalty, and personalized communications. Advanced segmentation and personalization: Experience developing targeted audiences and tailoring campaigns to customer behavior, preferences, and profiles is an advantage. Multichannel communication: Exposure to customer journeys across email, SMS, push notifications, WhatsApp, and other digital channels is desirable. Performance measurement: Knowledge of CRM metrics, campaign reporting, and techniques for measuring marketing effectiveness. Platform integrations: Experience integrating Salesforce Marketing Cloud with other marketing, CRM, data, or business platforms is a plus. Technical tools: Familiarity with Salesforce Marketing Cloud Engagement, Data Extensions, Automation Studio, Journey Builder, SQL, CRM and marketing automation tools, Excel, and data analysis solutions. Collaboration and communication: Ability to work effectively with multidisciplinary teams, communicate technical concepts clearly, and translate business needs into reliable marketing automation solutions. Continuous improvement mindset: Proactive, detail-oriented, and committed to improving campaign quality, data accuracy, customer experiences, and operational efficiency. Benefits: Competitive employment opportunity: Full-time employment with the opportunity to contribute to impactful digital marketing and technology projects. Remote work flexibility: Fully remote working arrangements, offering flexibility to work from Brazil. Innovative environment: The opportunity to work with modern marketing automation technologies and develop sophisticated, data-driven customer engagement strategies. Professional development: Opportunities to strengthen expertise in Salesforce Marketing Cloud, CRM, marketing automation, customer analytics, and digital transformation. Cross-functional collaboration: Work alongside professionals in marketing, CRM, data, and technology, contributing to multidisciplinary projects and knowledge sharing. Inclusive workplace: Applications are welcome from professionals with disabilities (PwD), reflecting a commitment to accessibility and diverse talent. Career growth: The opportunity to deepen technical expertise, contribute to complex client initiatives, and expand your experience in marketing technology and customer relationship management.