Cold Email Marketing Specialist

Accountabilities: Develop industry- and persona-specific prospecting strategies and multi-touch cold email sequences using Instantly. Set up, launch, schedule, and manage campaigns, including account assignments, audience segmentation, A/B testing, and ongoing optimization. Coordinate campaign messaging with the Content Manager and align prospect targeting with the Sales Manager. Use Seamless AI or equivalent tools to identify relevant decision-makers and source B2B contacts that match the ideal customer profile. Validate, clean, and deduplicate prospect lists while maintaining accurate exclusion lists and opt-out records. Document lead sources, audience segments, campaign cohorts, and contact data quality. Work with the Technology team to audit sending domains and mailboxes, verify SPF, DKIM, and DMARC authentication, and maintain healthy email infrastructure. Monitor deliverability metrics, including bounce rates, spam complaints, sender reputation, and email provider restrictions, adjusting sending volumes when necessary. Maintain accurate sender information, compliant unsubscribe processes, and appropriate suppression controls. Oversee reply categorization and ensure interested prospects are promptly routed to the relevant marketing coordinators and Sales Development Representatives. Maintain campaign attribution between Instantly and Zoho CRM, ensuring clear definitions and tracking of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Prepare weekly performance reports, monitor campaign KPIs, and maintain standard operating procedures for repeatable execution. Train internal team members on campaign processes and effective execution practices. Evaluate campaign success based on lead quality, qualified meetings, deliverability, CRM accuracy, and documented processes rather than sending volume alone. Requirements: At least 3 years of demonstrable experience managing B2B outbound cold email campaigns, preferably targeting U.S. businesses. Hands-on experience with Instantly for campaign setup, automation, sequencing, and analytics. Working knowledge of Seamless AI and Inframail, or equivalent lead sourcing and email infrastructure platforms. Practical understanding of email deliverability, DNS authentication, SPF, DKIM, DMARC, mailbox health, bounce management, and cold email compliance. Proven ability to generate positive replies, qualified leads, and booked sales meetings through outbound campaigns. Strong written English skills and the ability to create, review, and optimize professional B2B outreach messaging. Experience with lead generation, prospect research, list segmentation, data validation, and deduplication. Strong analytical and reporting skills, with the ability to monitor campaign performance and translate data into actionable improvements. Excellent documentation, organizational, and independent project management skills. Preferred: Experience in U.S. accounting, tax, finance, or professional services markets. Preferred: Familiarity with Zoho CRM, workflow integrations, and multi-domain email-sending programs. Preferred: Experience coaching or training junior campaign coordinators. Ability to provide anonymized examples of previous campaigns, including sending volume, reply rates, MQL/SQL outcomes, and meetings booked. Benefits: Fully remote position based in India. Part-time freelance contract, initially for 90 days. Approximately 10–15 working hours per week. Scheduled overlap with U.S. Eastern Time business hours. Opportunity to take ownership of B2B lead-generation strategy and campaign operations. Collaboration with Marketing, Sales, and Technology teams. Potential to contribute to the development of scalable outbound processes and campaign infrastructure.