Business Development Representative (BDR)

Accountabilities:: Build and execute high-volume, multi-channel outbound sequences using cold calls, personalized emails, LinkedIn outreach, and other prospecting channels. Respond to inbound leads promptly and provide prospective customers with a smooth, informative experience. Research potential accounts using Ideal Customer Profile criteria, sales tools, networks, and targeted lists to identify qualified opportunities. Use AI-powered tools to research prospects, identify buying signals, and personalize outreach around each agency’s specific challenges and needs. Identify decision-makers, influencers, and potential champions within target organizations and develop multi-threaded engagement strategies. Collaborate with Marketing and Sales to develop target account lists, call strategies, messaging, and initiatives that increase market awareness. Partner with Sales Executives to ensure qualified leads are handed over smoothly and in a timely manner. Maintain an active prospect pipeline while gathering information, qualifying interest, and progressing opportunities. Keep Salesforce up to date by recording activities, maintaining accurate contact information, and identifying ideal accounts within the assigned territory. Continuously improve lead qualification processes and outreach strategies based on performance data. Track personal prospecting metrics, analyze results, and adjust activities to improve conversion and meeting-booking performance. Share prospect feedback, objections, market intelligence, and competitive insights with the broader team to strengthen messaging and go-to-market strategies. Requirements: 1–3+ years of relevant B2B sales and/or GovTech experience. Strong confidence and comfort with cold calling prospective customers by phone. Experience explaining technical or complex solutions to key stakeholders. Experience using Salesforce and Dialpad. Strong written communication skills and the ability to create clear, compelling outreach. Experience using AI sales tools for prospect research and outreach personalization. Data-driven approach to outbound sales, with the ability to track personal metrics, interpret results, and proactively adjust performance. Coachable, self-aware, and receptive to feedback and continuous improvement. Curious mindset with a willingness to ask thoughtful questions and understand prospect challenges in depth. Ability to learn new concepts quickly and retain substantial amounts of product and market information. Strong ownership, accountability, communication, and customer-focused mindset. Experience in community development, including permitting, planning, licensing, or code enforcement, is an asset. Demonstrated quota attainment is an asset. Consultative selling experience is an asset. Interest in government technology, local governments, public policy, community development, or land development is an asset. Benefits: Remote position in Canada. Base salary of $60,000–$70,000, depending on skills, experience, qualifications, internal pay equity, and broader compensation philosophy. Competitive compensation and benefits package. Paid time off and other time-away benefits. Health-focused benefits for employees and their families, depending on employment type. Structured onboarding, including a two-week BDR onboarding bootcamp covering the Ideal Customer Profile, sales tools, cold calling, qualification, and product knowledge. Territory assignment and partnership with a Sales Executive following successful onboarding. Structured 90-day plans with onboarding quotas and quarterly targets. Regular one-to-one meetings and coaching sessions. Performance and compensation reviews, with promotion pathway discussions during the first year. Opportunities for career progression into full-cycle sales, customer success, and other go-to-market roles. Occasional travel for company-wide or departmental in-person meetings, typically 1–2 times per year. Inclusive environment focused on ownership, continuous learning, courageous communication, customer focus, and diversity. Accommodations available throughout the application, interview, testing, and hiring process.