B2B Marketing Strategist

Accountabilities: Define strategic direction for B2B marketing solutions, translating client objectives and business challenges into differentiated and defensible recommendations. Develop and enhance B2B communications planning methodologies, incorporating modern marketing practices and capabilities across demand generation, up-sell/cross-sell, and renewal journeys. Provide proactive strategic support to sales teams and B2B clients, contributing to proposals, new business opportunities, and solution development. Collaborate with sales, solutions, advertising, development, program management, and other specialist teams to design integrated marketing solutions. Assess client and end-customer insights, market trends, historical performance, and industry best practices to inform strategic recommendations. Maintain a strong understanding of marketing technology, advertising technology, data, analytics, and the broader B2B marketing ecosystem. Actively use AI tools such as Claude, Microsoft Copilot, or comparable solutions for research, competitive analysis, strategic development, and proposal creation. Monitor developments in machine learning, generative AI, and agentic AI and advise teams on their potential applications within marketing and communications. Build and maintain relationships with relevant technology partners that strengthen marketing capabilities and solution offerings. Create persuasive communications and presentation materials that clearly articulate service offerings, value propositions, differentiators, and business outcomes for different audiences. Educate internal stakeholders on evolving B2B marketing practices and contribute to the continuous improvement of strategic capabilities. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related discipline from an accredited institution, or an equivalent combination of education and experience. 7–9 years of relevant professional experience, with demonstrated expertise in B2B marketing strategy and solution design. Proven experience designing B2B marketing solutions that address client objectives and measurable business outcomes. Strong understanding of B2B buyer journeys, demand generation, customer engagement, retention, and partner marketing. Demonstrated fluency with AI tools such as Claude, Copilot, or similar platforms, using them effectively to accelerate strategic analysis and client recommendations. Strong knowledge of marketing technology and advertising technology, with the ability to evaluate how data, technology, and analytics can support B2B campaigns. Experience with Salesforce and/or HubSpot is an asset; experience in the automotive or technology sectors is also advantageous. Exceptional written, verbal, and presentation skills, with the ability to adapt communication style for persuasive, diplomatic, technical, and executive audiences. Strong analytical and problem-solving capabilities, including the ability to define complex problems, gather and interpret data, establish facts, and develop innovative solutions. Demonstrated ability to lead multidisciplinary projects and strategic initiatives in fast-paced, deadline-driven environments. Strong commercial acumen, including the ability to influence stakeholders, negotiate, present solutions, and contribute to closing business opportunities. Ability to manage changing priorities while maintaining high standards of quality, performance, and attention to detail. Strong collaboration skills and the ability to build productive relationships across sales, technology, marketing, and other specialist functions. Must be legally authorized to work in Canada and able to work remotely from an eligible province or territory. Benefits Base salary of $108,000–$120,000 , plus incentives aligned with individual and company performance. Fully remote, work-from-home position in Canada. Medical, dental, and vision insurance for eligible employees. Registered Retirement Savings Plan (RRSP). Paid time off and holidays. Paid learning days and opportunities for professional development. Opportunity to work on high-impact B2B marketing strategies and emerging AI-enabled marketing approaches. Collaborative, innovation-focused environment with exposure to multidisciplinary teams and complex client challenges. Significant opportunity to influence marketing strategy, solution development, and business growth.