Associate Product Manager III - Assuntos Corporativos - ESG Social (Vaga Afirmativa para PcD)

Accountabilities: Define and evolve the ESG Social product vision and roadmap, ensuring alignment with strategic priorities, operational needs, and social impact objectives. Lead continuous product discovery activities, including ideation and research with users, social impact specialists, business teams, and external partners to identify challenges and opportunities. Map and analyze user journeys and operational workflows involving communities, franchisees, partners, consumers, social programs, ESG indicators, and reporting processes. Analyze product usage, adoption, and social and environmental impact metrics to support informed decision-making and evaluate the effectiveness of initiatives. Translate identified needs and opportunities into clear user stories, business requirements, and product documentation while maintaining a structured and prioritized backlog. Optimize end-to-end operational processes to improve the efficiency, scalability, transparency, and measurability of social programs. Prioritize product initiatives according to business value and social impact, anticipating dependencies, potential risks, and execution challenges. Coordinate multidisciplinary stakeholders across Technology, HR, Communications, Operations, and external partners to ensure strategic alignment and effective delivery. Establish transparent reporting and visibility into roadmap progress, priorities, risks, and product outcomes. Promote continuous improvement and contribute to the development of digital solutions that strengthen social inclusion, diversity, and shared value creation. Requirements Previous experience as an Associate Product Manager (APM) or Product Manager (PM), with involvement in the development and management of digital products throughout their lifecycle. Practical experience with Product Discovery methodologies and structured tools, such as Opportunity Solution Trees, Value Proposition Canvas, and CSD Matrices. Experience working with multidisciplinary teams using Agile methodologies and frameworks, particularly Scrum and Kanban. Strong data-informed decision-making skills, combining quantitative metrics and qualitative research to validate hypotheses and guide product strategy. Ability to interpret and work with social and environmental impact indicators when relevant to product objectives. Strong documentation skills, including product strategy, business requirements, testing processes, lessons learned, and operational workflows. Experience establishing and maintaining visual management practices that provide transparency into roadmap progress, risks, priorities, and deliverables. Excellent communication, stakeholder management, collaboration, and prioritization skills. Ability to navigate complex environments, coordinate multiple stakeholders, and balance business objectives with user needs and social impact. Preferred Qualifications: Previous experience or strong interest in ESG, social impact, diversity and inclusion, or purpose-driven digital products. Experience managing cross-functional initiatives involving multiple internal and external stakeholders. Familiarity with digital product architecture, API integrations, internal data platforms, and omnichannel ecosystems. Experience using Artificial Intelligence tools in daily product management activities, particularly for prototyping, hypothesis development, research, and ideation.