Associate Director, Paid Social

Accountabilities:: As a senior leader within the paid social function, you will oversee client performance, strengthen strategic partnerships, and develop high-performing teams. Your responsibilities will include: Lead paid social strategy for key client accounts, overseeing campaign planning, execution, and optimization across Meta, LinkedIn, TikTok, Pinterest, and other relevant platforms. Direct account strategy, forecasting, and media planning for e-commerce, retail, and B2B lead generation clients with monthly advertising budgets ranging from $200,000 to $100 million. Develop and guide creative strategies in collaboration with creative teams, ensuring messaging is aligned with campaign objectives and continuously refined based on performance insights. Drive client revenue growth through successful renewals, account expansion, and long-term relationship development. Participate in client onboarding, quarterly business reviews, renewal discussions, and other strategic communications. Act as a senior point of contact for key accounts, building relationships with decision-makers, elevating strategic discussions, and maintaining outstanding client experiences. Manage and mentor a small team of Account Managers and other digital marketing professionals. Train team members in advanced paid social techniques, multi-channel marketing strategies, client management, forecasting, and performance reporting. Support professional development through regular feedback, performance reviews, and weekly one-on-one meetings. Motivate and guide the team toward achieving quarterly account growth, performance, and client retention objectives. Requirements: The ideal candidate combines extensive paid social expertise with strong leadership capabilities, commercial awareness, and a passion for delivering measurable marketing results. You should bring: At least 5 years of experience managing paid social client accounts. At least 1 year of direct supervisory experience managing digital marketing professionals. Strong hands-on experience with Meta and LinkedIn advertising platforms. Familiarity with Pinterest, Snapchat, and TikTok advertising is an advantage. Strong analytical skills and the ability to interpret campaign performance data using Google Analytics, Meta Business Manager, Excel, and Google Sheets. Excellent communication and presentation skills, with the confidence to explain digital marketing strategies and performance insights to C-suite executives and senior stakeholders. Demonstrated leadership abilities, with a genuine commitment to mentoring colleagues and helping teams succeed. The ability to balance hands-on campaign optimization with broader strategic thinking and business objectives. A proactive, driven, and innovative mindset, combined with strong problem-solving and decision-making skills. A four-year college degree or equivalent professional experience. Additional assets: Previous experience directly managing paid social budgets of $100,000 or more in monthly advertising spend. Exposure to paid search, display advertising, and remarketing campaigns. Experience optimizing campaigns against downstream business metrics and CRM data, particularly through platforms such as Salesforce. Benefits: Annual salary ranging from $95,000 to $110,000 USD. Comprehensive medical, dental, and vision insurance with full coverage. Generous paid time off. 15 company-wide holidays. 401(k) retirement plan with employer contributions. Paid parental leave. A strong emphasis on work-life balance and employee well-being. Career development opportunities within an innovative and rapidly evolving industry. Entrepreneurial opportunities across a global professional network. An internationally diverse and inclusive working environment. Employee resource groups supporting diverse communities and perspectives. A commitment to diversity, equity, inclusion, and sustainable business practices. Remote-friendly opportunities, subject to the applicable Return to Office policy. Employees living within commuting distance of an office may be required to work on-site a set number of days per week, depending on the current policy.