Analista de Social Media

Accountabilities: Plan and execute the social media content calendar, ensuring consistent and strategic publishing across relevant channels. Develop content ideas, editorial topics, creative briefs, and social media content aligned with communication and marketing objectives. Manage day-to-day social media activities across platforms including Instagram, LinkedIn, TikTok, and YouTube. Publish content and monitor its performance, ensuring accuracy, consistency, and adherence to the planned calendar. Monitor comments, messages, mentions, and other audience interactions, supporting timely and appropriate engagement. Stay informed about emerging social media trends, formats, tools, and content behaviors and identify opportunities to incorporate them into the strategy. Track social media metrics and analyze campaign and content performance to identify opportunities for improvement. Prepare performance reports and translate data into actionable insights and recommendations. Support the communication and coverage of events, including the production and publication of real-time content. Contribute to content production during events, panels, roundtables, and other relevant initiatives. Collaborate closely with Marketing, Design, and other internal teams involved in content creation and distribution. Manage multiple content initiatives and priorities while maintaining organization, quality, deadlines, and consistency. Requirements Bachelor’s degree in progress or completed in Marketing, Advertising, Communications, Public Relations, or a related field. Previous professional experience managing social media channels and producing digital content. Knowledge of social media planning, editorial calendars, content development, and publishing workflows. Strong knowledge of Instagram, LinkedIn, TikTok, and YouTube. Familiarity with social media metrics, KPIs, performance analysis, and reporting. Ability to analyze results and translate social media data into practical recommendations. Excellent Portuguese writing skills, with strong attention to clarity, grammar, tone, and communication. Familiarity with social media management and publishing tools. Good understanding of social media trends, emerging formats, and evolving audience behaviors. Knowledge of digital marketing and content strategy is a plus. Experience with event coverage and real-time content production is desirable. Strong organizational and prioritization skills, with the ability to manage multiple demands effectively. Clear communication skills and creativity in developing engaging content. Analytical mindset with a strong orientation toward results. Proactive and autonomous approach, with the ability to take ownership of responsibilities and move projects forward independently. Benefits Employment: Full-time employee position. Work model: Remote, with support and infrastructure for working from home. Location: Candidates based in São Paulo, SP, or Recife, PE. Health insurance: Medical plan with coverage that can be extended to eligible dependents. Dental insurance: Dental plan available to employees. Life insurance: Life insurance coverage provided as part of the benefits package. Food and meal benefits: Swile benefits card offering flexibility for grocery and meal expenses. Wellness: TotalPass access with discounts on gyms and partner services, including fitness, mindfulness, therapy, nutrition, and sleep programs. Mental health: Access to Moodar and exclusive plans for online psychotherapy. Birthday day off: A dedicated day off to celebrate your birthday. Mobility support: Swile Mobility assistance for commuting when office attendance is required, including public transportation and ride-hailing services. Home-office allowance: Financial support to help cover costs associated with remote work. Learning and development: Training programs and career development opportunities designed to recognize growth, ownership, and results. Collaborative workplace: Access to an innovation and collaboration hub with spaces designed for co-creation and connection. On-site perks: Corporate market with snacks and products available at special prices. Work-life balance: A working environment designed to support flexibility and balance between professional and personal life.