Analista de Salesforce Marketing Cloud Sênior

Accountabilities: Marketing Campaign Development: Create and manage targeted marketing communications designed to improve customer retention, engagement, and loyalty. Marketing Automation: Build, configure, and maintain automated workflows and customer journeys using Salesforce Marketing Cloud Engagement. Journey Builder Management: Design and implement customer journeys that support personalized, multichannel communication strategies. Data Management and Segmentation: Use Data Extensions and SQL queries to organize, analyze, and segment customer databases for targeted campaigns. Automation Studio: Develop and manage automations in Automation Studio to support efficient campaign execution and recurring marketing processes. Campaign Execution and Analysis: Support the execution and analysis of marketing journeys, helping assess their effectiveness and identify opportunities for improvement. Platform Integrations: Support integrations between Salesforce and external platforms through REST APIs, contributing to reliable data exchange and system interoperability. Project Collaboration: Participate in project development activities, collaborating with relevant stakeholders and applying Agile practices to coordinate tasks and deliverables. Continuous Improvement: Identify opportunities to improve marketing automation workflows, data processes, and customer communication strategies. Requirements: Education: A completed or ongoing degree in Information Systems, Computer Engineering, Computer Science, or a related field. Salesforce Marketing Cloud Experience: Practical experience with Salesforce Marketing Cloud Engagement, including Data Extensions, Automation Studio, and Journey Builder. Salesforce Certification: Salesforce Marketing Cloud Administrator certification. SQL Skills: Experience writing SQL queries to retrieve, organize, and segment data. Project Development: Experience participating in software or technology project development. API Integrations: Experience integrating Salesforce with other platforms using REST APIs. Agile Methodologies: Familiarity with Agile practices and ceremonies, particularly Scrum and Kanban. Project Management Tools: Experience using Azure DevOps to support project management and coordinate development activities. Analytical Thinking: Ability to work with customer data, understand business needs, and translate requirements into effective marketing automation solutions. Collaboration and Communication: Strong teamwork, organization, and communication skills, with a willingness to share knowledge and contribute to continuous improvement. Adaptability: Ability to work effectively in a collaborative, technology-driven environment and manage project priorities. Benefits: Meal and Food Allowance: R$ 32 per day through a flexible food and meal benefits card. Remote Work Support: Monthly home office allowance of R$ 100. Flexible Working Hours: Flexibility to organize working hours. Healthcare: Health insurance, with the option to include eligible dependents. Dental Care: Dental insurance, with the option to include eligible dependents. Wellness Benefits: Access to TotalPass for physical activities and Vittude for mental health and well-being support. Transportation: Transportation allowance for employees working from the Belo Horizonte office. Extended Parental Leave: Extended maternity and paternity leave. Performance-Based Compensation: Profit-sharing (PLR), according to the applicable union agreement and compensation table. Birthday Day Off: A day off to celebrate your birthday. Casual Dress Code: A comfortable, no-dress-code work environment. Learning and Development: Incentives for continued education, professional training, and knowledge sharing. Employee Referral Program: Opportunity to participate in the talent referral program. Remote Work Model: Fully remote position. Inclusive Workplace: Applications are open to people with disabilities and candidates from diverse backgrounds.