AI Search Strategist

Accountabilities:: AEO and GEO Strategy Development: Lead end-to-end Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for enterprise clients, from initial discovery and baseline assessments through implementation, performance monitoring, and ongoing optimization. Strategic Planning and Client Advisory: Help clients define meaningful AEO/GEO objectives, translate business priorities into actionable strategies, establish realistic performance targets and KPIs, and develop roadmaps connecting optimization initiatives to measurable business outcomes. AI Visibility Platform Management: Configure and manage dedicated AI visibility platforms, including Conductor, Profound, Citable, AirOps, Semrush, or similar solutions. Set up topics, prompts, audience personas, competitors, search engines, geographic markets, knowledge bases, and tracking schedules. Prompt Research and Development: Build and maintain relevant prompt libraries that reflect how target audiences use AI tools throughout different customer journeys and marketing funnel stages. Use audience personas, customer research, and demand data to ensure prompts accurately represent real search behavior. Technical SEO and AI Discoverability: Conduct website audits to evaluate organic search visibility, crawlability, technical performance, and discoverability across generative search platforms. Identify technical improvements and collaborate with development and IT teams to support implementation. Structured Data and Website Architecture: Develop recommendations for structured data, schema markup, and website architecture to help search engines and generative AI platforms discover, understand, and accurately reference brand information across complex, multi-market websites. Content Strategy and Optimization: Guide content development to improve traditional search rankings and increase citations in AI-generated answers. Recommend effective content structures, including FAQ hubs, priority landing pages, answer-first formats, question-based headings, and internal linking strategies. Third-Party Visibility and Authority: Analyze how external sources, including publishers, review platforms, online communities, forums, and video content, influence brand visibility and representation in AI-generated responses. Identify opportunities to strengthen brand authority and improve external citations. Analytics and Performance Reporting: Build and maintain dashboards that track organic and AI search performance. Monitor metrics such as brand mentions, citations, share of voice, recommendation strength, competitor visibility, and AI-driven referral traffic. Data Analysis and Recommendations: Translate complex performance data into clear, prioritized recommendations across owned content, technical SEO improvements, and external visibility opportunities. Explain the expected impact of each initiative to clients and internal stakeholders. Industry Research and Innovation: Monitor emerging AI search engines, technologies, and optimization methodologies. Experiment with new tools and approaches to identify opportunities for improved client performance. Internal Knowledge Sharing: Educate internal teams on AEO/GEO strategies, develop best practices, and contribute to the continued growth and development of the organization's AI search capabilities. Client Communication and Presentation: Present strategic recommendations, performance insights, challenges, and optimization opportunities to senior client stakeholders with clarity, confidence, and professionalism. Requirements: At least 5 years of professional SEO experience, with a proven track record of delivering measurable growth through technical SEO, on-page optimization, and content strategies. Minimum of 1 year of hands-on experience in AEO and GEO, including configuring, managing, and reporting through at least one dedicated AI visibility platform. Practical experience with AI search monitoring and optimization tools such as Conductor, Profound, Citable, AirOps, Semrush, or comparable platforms. Strong understanding of how search engines and generative AI platforms discover, interpret, surface, and cite website content. Knowledge of structured data, schema markup, technical SEO, crawlability, website architecture, and content optimization, with the ability to develop clear technical recommendations for development teams. Experience designing prompt sets based on audience personas, customer journeys, search intent, and different stages of the marketing funnel. Understanding of the broader AI visibility ecosystem, including the influence of third-party publishers, review websites, forums, communities, and video platforms on generative search results. Strong analytical and reporting skills, with practical experience using Google Analytics 4 (GA4) or Adobe Analytics, Google Search Console, and Looker Studio. Ability to interpret complex data, identify performance trends, and translate insights into actionable optimization strategies. Familiarity with AI-powered tools such as Claude for research, data analysis, brief development, presentation creation, workflow automation, and productivity improvements. Strong understanding of how to integrate AI into everyday workflows while recognizing where human expertise, critical thinking, and judgment remain essential. Excellent communication and presentation skills, with the ability to explain technical concepts, performance findings, challenges, and strategic recommendations to senior stakeholders. Strong project management, organizational, and problem-solving skills, with the ability to manage multiple client initiatives and priorities. Curiosity, adaptability, and a proactive approach to experimenting with emerging technologies and staying ahead of developments in AI-powered search. Previous experience working in a digital marketing or creative agency is considered an advantage. Experience supporting clients in regulated industries, particularly healthcare or pharmaceuticals, including content subject to legal or regulatory review, is a plus. Benefits: Competitive annual salary: $100,000–$130,000, depending on professional experience and geographic location. Comprehensive healthcare: 100% company-funded health insurance, with dental and vision coverage options. Retirement savings: Access to a 401(k) retirement plan to support long-term financial planning. Generous paid time off: Unlimited PTO for salaried employees, in addition to 11 observed company holidays. Mental wellness: Four additional mental wellness days per year to support employee wellbeing. Flexible Fridays: Early office closures at 3:00 PM during summer Fridays and 5:00 PM during fall, winter, and spring Fridays. Fully remote work: Permanent remote working arrangement, offering flexibility and work-life balance. Wellness allowance: Monthly wellness stipend to support personal health and wellbeing. Employee recognition: Quarterly appreciation gifts recognizing team contributions and achievements. Home office support: One-time reimbursement for work-from-home equipment. Collaborative culture: Opportunity to join a close-knit, international team of strategists, designers, developers, and creative professionals. Professional growth: Exposure to emerging AI technologies, innovative digital marketing strategies, and opportunities to help shape the future of AI-powered search.