ApplySarthiSr. Product Marketing Manager, LATAM
OKX
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3,598 open marketing roles across 971 companies are on ApplySarthi right now, most of them in Bengaluru (73), Mumbai (26), Delhi NCR (17).
What marketing roles keep asking for: B2B (27%), CRM (20%), Stakeholder management (15%), SaaS (15%), Salesforce (15%), Excel (13%), Paid media (13%) — counted across their open postings here.
Remote Product Marketing Manager jobs · Content marketing jobs
OKX has 379 open roles listed here.
- Senior Talent Acquisition Manager
- Staff Engineer, Machine Learning & Data Infrastructure
- Finance Operations Senior Manager
- Head of Intergovernmental & Regulatory Affairs - EU & UK
- Director, Model Risk — AI & Fraud
Counted across 14 company job boards, updated as roles open and close.
Preparing for this interview
Interviews for marketing roles keep coming back to B2B, CRM, Stakeholder management, SaaS. Practise those questions before you sit with OKX.
Questions you are likely to be asked
- Why do you want to join OKX?
- What is your experience with Content marketing? Tell me one thing you learned the hard way.
- How do you decide which channel to spend budget on?
- Tell me about a campaign that did not work. What did you learn?
- How do you measure whether your content is working?
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Practise the Sr. Product Marketing Manager, LATAM at OKX interview free →Who We Are
About the Opportunity
What You’ll Be Doing
- Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users.
- Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
- Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances.
- Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
- Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
- Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
- Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
- Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
What We Look For In You
- At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
- Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
- Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. Preferably trilingual in English, Spanish, and Portuguese
- Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space
Perks & Benefits
- Competitive total compensation package
- L&D programs for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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Listed on greenhouse · posted 2026-11-04. ApplySarthi collects openings and links to application pages; the role is advertised by OKX, not by us.