Head of Marketing & Growth

Accountabilities: As Head of Marketing & Growth, you will own the marketing strategy and execution, ensuring that every initiative contributes to qualified opportunities, revenue growth, and long-term business expansion. Own marketing-generated pipeline and revenue contribution, prioritizing qualified opportunities over vanity metrics. Manage and optimize the full marketing funnel, from acquisition and lead qualification to opportunities, pipeline, and closed revenue. Build and maintain the marketing operating system in HubSpot, including attribution models, lifecycle stages, UTM tracking, and executive reporting dashboards. Manage the marketing budget and acquisition economics, monitoring customer acquisition costs (CAC), return on investment (ROI), and campaign performance. Design and execute structured, data-driven marketing experiments across SEO/AEO, LinkedIn, paid search, email automation, webinars, and account-based marketing (ABM). Translate complex technical services, including enterprise systems, Airtable, workflow automation, and AI solutions, into clear ideal customer profiles, value propositions, and go-to-market messaging. Lead content and brand authority initiatives, including case studies, executive thought leadership, and strategic content aligned with buyer journey stages. Leverage AI-powered marketing tools, agents, and automation workflows to scale research, analytics, content production, and campaign execution. Collaborate with Sales leadership to align lead qualification, feedback loops, deal attribution, and opportunity conversion. Work with creative, content, and execution teams to establish scalable processes, define future roles, and strengthen departmental capabilities. Report to executive leadership on marketing investments, campaign learnings, pipeline contribution, and growth forecasts. Requirements The ideal candidate combines strategic leadership with strong execution capabilities, commercial judgment, and a proven ability to generate measurable B2B growth. Demonstrated experience owning marketing-generated pipeline in a B2B environment, with measurable results in qualified opportunities and revenue generation. Strong analytical and commercial skills, including funnel metrics, conversion rates, CAC, ROI, and multi-touch attribution. Experience leading multi-channel B2B demand generation across organic and paid acquisition, email, content, and event marketing. Hands-on proficiency with HubSpot CRM, marketing automation platforms, campaign tracking systems, and funnel reporting dashboards. Ability to operate independently as both a strategic marketing leader and a hands-on execution professional in a lean, fast-paced environment. Exceptional written and spoken English, with the ability to communicate complex technical services clearly to US C-suite audiences. Full availability during US business hours. A quiet, professional home office, reliable high-speed internet, and high-performance remote working equipment. Preferred Qualifications Experience leading marketing or growth in B2B professional services, technology consulting, SaaS, workflow automation, or AI-focused businesses. Background building or scaling a marketing function from its early stages into a structured, performance-driven growth engine. Practical experience with HubSpot, ClickUp, Google Ads, LinkedIn Campaign Manager, and modern AI-powered marketing workflows. Familiarity with technology partner ecosystems such as Airtable, Salesforce, HubSpot, or Anthropic. Benefits Monthly compensation: USD 5,000–6,000. Work arrangement: 100% remote, from anywhere in Latin America. Schedule: Stable Monday–Friday schedule aligned with US business hours. Executive exposure: Direct collaboration with executive leadership and the opportunity to shape the go-to-market roadmap. High-impact role: Significant ownership of growth strategy, marketing operations, and revenue-generating initiatives.