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Sr. Product Marketing Manager - AI GTM Strategy, EMEA

Smartsheet

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Questions you are likely to be asked

  1. Why do you want to join Smartsheet?
  2. What is your experience with Customer success? Tell me one thing you learned the hard way.
  3. Tell me about a time the data was messy or wrong. What did you do?
  4. How would you explain your model's result to someone who is not technical?
  5. What would you check first if a model's accuracy dropped after going live?

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For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve.

As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion.

This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation.

The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy.

You will own:

AI Narrative Activation — EMEA

AI Sales Enablement — Regional Delivery

MCP & Platform Extensibility — EMEA GTM Support

AI Customer Activation — EMEA

Competitive Intelligence — AI in EMEA

AI Thought Leadership & Market Presence — EMEA

How You Will Drive Business Value

You Have: 

Why This Role

Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm

Perks & Benefits:

 

Get to Know Us:

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

 

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Listed on greenhouse · posted 2026-07-10. ApplySarthi collects openings and links to application pages; the role is advertised by Smartsheet, not by us.