Marketing Platform Operations Manager

As the Marketing Platform Operations Manager, you will own data quality and data flow across Smartsheet's marketing technology stack with a particular focus on how lead and account data moves between systems, where it breaks down, and how it can move better in an AI-first environment. You'll dig into the mechanics of our lead flow: where data originates, how it's enriched and scored, how it syncs across platforms, and where gaps or failures cost the business pipeline. This is a hands-on, systems-fluent role. You'll partner closely with Marketing Platform Operations, Campaign Operations, Analytics Engineering, and Sales teams to diagnose data issues, improve data architecture, and support the evaluation and rollout of new tools that improve enrichment, orchestration, and data integrity across the funnel. You'll also contribute to broader Marketing Operations initiatives as they arise.

This role reports to the Director, Marketing Platform Operations and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.

You Will: 

• Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency.
• Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records.
• Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups.
• Establish and monitor data quality metrics and reporting to track health over time.
• Map and document how lead and account data flows across systems — from initial capture through enrichment, scoring, routing, and attribution.
• Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate technical owners.
• Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
• Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic to ensure consistency across teams.
• Support the evaluation, implementation, and rollout of new marketing technology platforms focused on data enrichment, orchestration, and lead flow automation.
• Translate business requirements into technical specifications for system configuration and integration work.
• Partner with vendors and internal technical teams during implementation, testing, and hypercare periods for new systems.
• Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack.
• Partner with Marketing Operations on the data inputs and logic underlying lead scoring models.
• Monitor scoring and routing performance post-launch, flagging data anomalies or model drift.
• Support ongoing refinement of scoring criteria based on data quality findings.
• Serve as a data-fluent partner to Sales Development, Campaign Operations, and Analytics Engineering on shared data initiatives.

You Have:

• 8+ years of experience in marketing operations, sales operations, data management, or a closely related field.
• Bachelors degree or equivalent 
• Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo), including data structure, field architecture, and integrations.
• Demonstrated experience diagnosing and resolving data flow or sync issues across systems.
• Comfort working with SQL, data mapping, or similar tools to analyze and validate data at scale.
• Experience supporting or leading MarTech implementations, integrations, or platform migrations.
• Familiarity with data enrichment, orchestration, or lead scoring/routing tools and concepts.
• Ability to translate ambiguous or technical problems into clear, actionable plans for cross-functional stakeholders.
• Collaborative and communicative mindset - able to build strong working relationships with Sales, Marketing, and Operations stakeholders across time zones.
• Legally eligible to work in the U.S. on an ongoing basis.