Senior Strategist

Role:  Influencer Marketing Manager

Location:  Mumbai, Maharashtra

About the role: 

We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category, a knack for beauty, and understand of the FMCG sector. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.  

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers/ agencies, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.  

One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools as well as creating and executing communication strategy alongside the brand team. A passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

What you will be doing: 

• Develop and execute influencer marketing strategies and creative campaigns  
• Identify and build relationships with prominent influencers and thought leaders  
• Attend relevant events for networking and business purposes  
• Develop content ideas and curate content  
• Research relevant industry experts, competitors, target audience and users  
• Brainstorm new, creative approaches to influencer campaigns  
• Keep abreast of emerging trends, technologies and influencers  
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels  
• Overseeing the development and implementation of all influencer campaigns from ideation to execution  
• Creative planning and supervising shoots from time to time  
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success  
• Serve as a liaison between our brand ambassadors/influencers/agencies and the marketing team  
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns  
• Cultivate professional partnerships with existing contacts  
• Work with the marketing and design team to post influencer content on social media platforms  
• Research market data and trends to establish best practices related to influencer campaigns  
• Generate and present reports on campaign performance  
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns  

What you need to be great in this role: 

• 3+ years of experience working in the relevant field. 
• Degree in Marketing, Communications or any similar field  
• Prior experience in leading influencer marketing campaigns  
• Prior experience in beauty & FMCG sector  
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)  
• Proven track record in outreach campaign strategies  
• In depth knowledge of social media marketing industry  
• Impeccable verbal and written communication skills  
• Well organized with great time management skills  
• Outstanding project management skills  
• Excellent interpersonal and relationship building skills  
• Networking aptitude  
• Thorough understanding of current social media and influencer marketing trends  
• Proven experience in using social media platforms as marketing channels  
• Excellent communication and relationship-building skills 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 18595

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