Digital Brand Lead

Role:  Digital Brand Lead

Location:  Mumbai, Maharashtra

About the role: 

Drive client's digital presence through strong campaign execution, high-quality content, and performance-led creative development. The role will own influencer marketing campaigns, manage performance marketing creatives across the consumer funnel, and deliver agile always-on content as required. 

What you will be doing: 

 1. Influencer Marketing

• Own influencer campaigns from ideation and briefing through creator selection, contracting coordination, content review, go-live, amplification, and reporting. 
• Develop campaign ideas, content pillars, creator briefs, and guardrails aligned with the brand proposition, target audience, and platform behavior. 
• Partner with influencer and creative agencies to shortlist relevant creators based on audience fit, content quality, brand safety, and cost efficiency. 
• Track campaign performance, consolidate learnings, and recommend optimizations for future campaigns. 

 2. Performance Marketing Creative Management 

• Own the creative pipeline for paid media across upper, mid, and lower funnel objectives. 
• Translate media briefs and consumer insights into clear creative briefs for Meta, Google, and YouTube. 
• Coordinate with brand, media, creative, and agency partners to deliver channel-ready assets on time and in the required formats. 
• Manage creative variants for audiences, propositions, formats, and stages of the funnel. 
• Review creative performance with media teams and drive structured testing, iteration, and optimization. 

 3. BAU and Always-On Content 

• Manage business-as-usual content requirements across Lipton’s digital and social channels. 
• Brief and coordinate the creation of static, video, short-form, topical, and reactive content as required.
   

What you need to be great in this role: 

• Bachelor’s / master's degree in marketing, communications, business, media, or related field. 
• 2-4 years of experience in digital marketing, influencer marketing, social media, content,  
• Working knowledge of major social and digital advertising platforms, content formats, and performance metrics. 
• Experience in FMCG, consumer brands, food and beverage, wellness, or lifestyle categories is preferred. 

Skills and Competencies 

• Influencer campaign management                          
• Creative briefing and evaluation
• Performance marketing fundamentals                     
• Social and platform fluency
• Project and timeline management                            
• Data-led decision making
• Agency and stakeholder management                       
• Consumer-first creative thinking
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands. 

Req ID: 18578

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