Senior Manager - Product Marketing

InMobi

Bangalore
Onsite
Posted 2025-09-16

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Machine learning

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Preparing for this interview

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Questions you are likely to be asked

Why do you want to join InMobi?
What is your experience with Machine learning? Tell me one thing you learned the hard way.
Who is the customer for this company, and how would you reach them?
Tell me about a campaign you ran. What were the results?
How do you decide which channel to spend budget on?

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InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

What you will be doing?

We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobi's Performance DSP. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape. Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials. Your contribution will be instrumental in shaping InMobi's demand-side product marketing strategy, driving market leadership, and contributing to our rapid growth.

In this role, you will help position InMobi's Performance DSP as the leading platform for mobile in-app performance advertising. You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution, all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP.

The Impact You'll Make

Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobi's Performance DSP.
Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions.
Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams.
Serve as the liaison between teams to bridge the gap between client feedback and InMobi's Performance DSP product development, enabling adaptations to improve our products and market responsiveness.
Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success, assess experimental results, and communicate progress to key stakeholders.
Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions in the mobile in-app advertising landscape.
Become an expert on our Performance DSP customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
Refine our Performance DSP positioning through competitive analysis, including win/loss assessments against other mobile advertising and user acquisition platforms.
Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets for our Performance DSP.

What are we looking for?

10+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
Experience working on multiple products at various stages of maturity
Exceptional communication skills, oral and written
Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
Strong problem-solving and conceptual thinking skills
Ability to work cross-functionally across time zones, and in a team and/or matrix environment
Ability to influence key stakeholders across regions

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

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Listed on greenhouse · posted 2025-09-16. ApplySarthi collects openings and links to application pages; the role is advertised by InMobi , not by us.