Senior Event Marketing Manager

Material Bank is hiring a Senior Event Marketing Manager to own our presence and performance across the major trade shows and industry events that drive new member acquisition and firm penetration across Architecture & Design (A&D), Facilities Management (FM), Property Management, Real Estate Development, and Corporate Workplace audiences. 

This is a senior, individually-accountable role: you will set the event strategy (which events we invest in and why), and drive it through to execution, including on-site presence, team staffing, and vendor management. You will be measured on registration, order, and firm-penetration outcomes, not just activity or attendance. 

What You'll Do 

• Build and maintain a decision framework for which events Material Bank pursues, sponsors, or exhibits at, balancing audience fit, historical/projected ROI, and strategic firm presence (e.g., NeoCon, AIA Conference on Architecture, Clerkenwell Design Week, Paris Design Week, plus FM/property/CRE/corporate workplace events). 
• Set annual and quarterly event calendars and budgets in partnership with Marketing leadership. 
• Define target-firm lists per event in coordination with Performance Marketing and Lifecycle Marketing. 
• Lead end-to-end event execution: booth/experience design, staffing plans, logistics, travel, and on-site presence at major shows. 
• Assemble and lead cross-functional teams pulled from the broader marketing org (Field, Lifecycle, Performance, Integrated Marketing) plus external contractors/agencies as needed. 
• Design branded, differentiated on-site experiences (activations, giveaways, incentive structures) that drive registration and engagement, not just booth traffic. 
• Manage relationships with show organizers, industry associations (e.g., IFMA, AIA, IIDA), and vendors; negotiate sponsorship and exhibitor terms. 
• Own event-level and program-level reporting against KPIs (below). 
• Partner with Analytics/Data teams to track attendee-to-member-to-order conversion by event and by firm. 
• Report results and recommendations to Marketing leadership on a regular cadence, with a clear read on what's working and what to cut. 

What You’ll Bring 

• 10+ years of experience in event marketing, field marketing, or trade show/conference management. 
• Demonstrated track record of setting and hitting metrics-based goals through events (not just running logistics). 
• Experience designing engagement mechanics, including incentive structures, activations, and branded experiences, that measurably drive participation and conversion, not just attendance. 
• Strong project management skills: able to run multiple events in parallel, manage budgets, and coordinate cross-functional and external teams. 
• Willingness and ability to travel extensively and be physically present at events, including evenings/weekends as required by show schedules. 

Strongly preferred 

• Experience within the architecture & design industry. 
• People management experience (has led or managed teams, including cross-functional or dotted-line staff). 
• Existing relationships with industry associations (e.g., IFMA, AIA, IIDA) and event/vendor networks.