ApplySarthiSenior Director of Performance Marketing
Duolingo
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This role on the market
838 open performance roles across 236 companies are on ApplySarthi right now, most of them in Bengaluru (42), Hyderabad (20), Pune (7).
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- Principal Digital & Data Performance Excellence LeadRoche
- Sr. Analyst - SD PerformanceGsk · bengaluru
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- Performance and Restructuring Senior Associate (Bilingual FR/EN)Pwc
What performance roles keep asking for: Python (20%), C++ (18%), Paid media (14%), SQL (12%) — counted across their open postings here.
Duolingo has 65 open roles listed here.
- People Relations Business Partner
- Data Scientist, Intern
- Data Scientist, Intern (PhD)
- Product Manager, MBA Intern
- AI Research Engineer, New PhD Graduate
Counted across 14 company job boards, updated as roles open and close.
Preparing for this interview
Interviews for performance roles keep coming back to Python, C++, Paid media, SQL. Practise those questions before you sit with Duolingo.
Questions you are likely to be asked
- Why do you want to join Duolingo?
- How do you measure whether your content is working?
- Who is the customer for this company, and how would you reach them?
- Tell me about a campaign you ran. What were the results?
- How do you decide which channel to spend budget on?
Prep Sarthi gives you a free mock interview: an AI interviewer asks you questions like these out loud, from your own CV and this job, and shows your score and your weakest answer.
Practise the Senior Director of Performance Marketing at Duolingo interview free →Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
We’re looking for a Senior Director of Performance Marketing to lead the team that drives Duolingo’s paid user acquisition across 100+ markets and our language, chess, and math products. You’ll own the strategy, the budget, and the people, and you’ll be accountable for proving what our spend actually buys.
🧠 You will...
- Lead and grow a team of performance marketers, including managers, and set a high bar for craft, rigor, and ownership
- Own the global paid acquisition budget and portfolio across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms, deciding where to scale, hold, or pull back as efficiency changes
- Set the measurement standard for the team: incrementality testing, saturation modeling, and LTV and ROI frameworks that Finance trusts
- Translate channel performance into annual and in year investment plans, and defend them with executive leadership
- Build creative production that scales, combining agency, UGC, creator, and in house work with testing infrastructure that finds winners fast
- Manage agency and ad tech partners, holding them accountable to goals, pacing, and quality
- Flex spend with the organic calendar, including product launches, seasonal swings, and viral moments, in partnership with Social, Brand, and Country Marketing
- Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative
✅ You have...
- 12+ years in performance marketing or paid UA, including 5+ years leading teams with managers reporting to you
- A track record of owning a large, multichannel mobile acquisition budget at a top subscription or high engagement consumer app
- Deep experience building and defending incrementality tests, saturation analysis, and LTV/ROAS models, not just reporting on them
- The judgment and integrity to recommend cutting spend when returns don’t support it
- Fluency with mobile attribution (MMPs, SKAN, privacy constrained measurement)
- Experience partnering with Product and Engineering on measurement and attribution infrastructure, onboarding and landing experiences for paid users, and tests that connect acquisition to retention.
- Clear, fast written communication, from channel tactics to executive and board level ROI discussions
⭐ Exceptional candidates will have...
- Experience running UA in China or other walled garden ecosystems
- Experience scaling creator or UGC programs alongside performance creative
- Experience managing acquisition across multiple products or apps
- A passion for Duolingo’s mission
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.
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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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Listed on greenhouse · posted 2026-10-16. ApplySarthi collects openings and links to application pages; the role is advertised by Duolingo, not by us.