Senior Associate -Content Marketing

Our Culture 
InMobi’s culture is centered around thinking big, being passionate and accountable, and taking ownership with the freedom to make a difference in a flat organization. You will work with a very capable and ambitious peer group who will welcome you with an open heart and go the extra mile to make you successful. We believe that learning is a lifelong commitment, so we invest significantly in your development using internal and external resources. We also provide a strong career path that can help you grow either in the same or different functions using the InMobi Live Your Potential program. 

We welcome you to be a part of this exciting journey of reimagining advertising. 

The Team 

Striking a perfect balance between creativity and analytical thinking, the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team owns the content marketing strategy, planning and execution, and works with other units for the integrated marketing planning and strategy, design and video production, and digital marketing efforts.  

What We’re Looking For 

• A bachelor’s degree in Business, Journalism, English, Communications, or any related field  

• 2-4 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.  

• Skill in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy 

• Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product 

• Excellent writing, editing, and research skills 

Additional Skills We Would Love to Have  

• Great presentation skills with a flair for narration and storytelling 

• Strong research and analytical skills  

• Understanding of SEO, GEO, and AEO 

Roles and Responsibilities 

• Own the APAC side of InMobi Advertising’s social media presence: From content strategy to page management and organic performance reports 

• Drive employee advocacy on social media – create a calendar and see it through with our business team 

• Communicate the company's offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral as needed 

• Conduct research to understand and stay abreast of industry trends 

• Stay up to date on latest content writing and marketing trends  

• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand 

• Repurpose content into multiple assets for various channels to maximize reach 

• Take complete ownership for a project or task and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing 

This Role is Perfect for You If 

• You are a great listener, and you have a knack for asking the right questions to frame the right story. 

• You are optimistic, easy to work with, and good at setting the right expectations and boundaries. 

• You are good at prioritizing, planning, and taking ownership of tasks. 

• You have experience working on essential content and AI tools. 

• You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar. 

• You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content. 

• You have had experience in social media and social media advocacy programs