Product Marketing Director

About the role:

We are seeking an exceptional Director of Product Marketing to lead go-to-market strategy and execution across Garner's product portfolio and priority customer segments. Reporting to the VP of Product Marketing, you will own the strategy, messaging, and launch execution for a book of product lines while helping set the operating model and standards for the broader product marketing function. 

You will drive the narrative around Garner's differentiated approach to healthcare economics - translating complex data and clinical insights into compelling value propositions that resonate with benefits leaders and health systems. You will serve as a senior strategic partner to Sales, Product, and executive leadership, mentor other product marketers, and have direct, measurable impact on revenue generation and market positioning.

Where you will work:

This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

What you will do:

• Own end-to-end go-to-market strategy across a portfolio of product lines -  including market segmentation, value prop development, competitive positioning, and messaging architecture. You’ll translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion
• Lead major product launches and feature releases, owning a repeatable launch process and working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption
• Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration
• Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that directly improve close rates and deal velocity
• Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team
• Build and maintain a deep understanding of the healthcare benefits and provider landscape - including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria
• Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps
• Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization

The ideal candidate has:

• 8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale 
• A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.)
• Exceptional analytical skills — you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
• Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
• A demonstrated ability to lead and partner across functions — you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
• A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

This is a unique opportunity to join a fast-growing company in a transformative leadership role, helping shape the future of healthcare.

Compensation Transparency:

The target salary range for this position is $250,000 - $280,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.