Manager / Senior Manager, White Label Solutions APAC (Bangkok-based, relocation provided)

Role Overview 

We are looking for an experienced and commercially minded Manager / Senior Manager, White Label Solutions – APAC to lead the growth and development of Agoda’s White Label business across the Asia-Pacific region. You will develop strategic partnerships with financial institutions, airlines, loyalty programs, telecommunications companies, e-commerce platforms, and other ecosystem partners, driving the adoption and performance of Agoda-powered travel solutions embedded within partner channels. 

What You’ll Do 

APAC White Label Strategy 

• Develop and execute Agoda’s regional White Label strategy across APAC. 

• Identify priority markets, partner segments, and growth opportunities. 

• Establish commercial, operational, and performance objectives for each partnership. 

• Develop scalable partnership models adaptable to different APAC markets. 

• Monitor trends in embedded travel, loyalty, digital payments, and partner ecosystems. 

Partnership Development and Commercial Growth 

• Lead the full partnership lifecycle, from prospecting through negotiation, launch, and optimization. 

• Build and maintain senior-level relationships with existing partners. 

• Develop joint value propositions and business cases. 

• Lead negotiations covering pricing, commissions, funding, marketing support, service levels, data sharing, and performance commitments. 

• Drive incremental bookings, revenue, customer acquisition, and partner-funded growth. 

• Expand successful partnerships across markets, products, and customer segments. 

Solution Design and Go-to-Market Execution 

• Work with product, technology, operations, marketing, finance, and legal teams to design partner solutions. 

• Translate partner requirements into clear business and product requirements. 

• Ensure solutions are commercially viable, operationally scalable, and aligned with Agoda’s platform capabilities. 

• Lead go-to-market planning, customer journeys, campaigns, and partner communications. 

• Establish governance and operating models for strategic partnerships. 

Performance Management and Optimization 

• Define and monitor KPIs, including bookings, revenue, conversion, customer acquisition, repeat usage, partner funding, cost of sale, and profitability. 

• Conduct regular performance reviews with partners. 

• Identify opportunities to improve conversion, customer engagement, visibility, and commercial returns. 

• Lead test-and-learn initiatives using data and customer insights. 

• Evaluate incrementality, cannibalization, customer quality, and long-term customer value. 

Cross-Functional Leadership 

• Act as the regional business owner for White Label partnerships. 

• Influence senior stakeholders across Agoda. 

• Coordinate teams across functions and markets. 

• Develop business cases and secure internal approvals. 

• Drive resolution of commercial, operational, and technical challenges. 

• Share best practices across APAC. 

What You’ll Need to Succeed 

Experience 

• Bachelor’s degree in Business, Marketing, Economics, Finance, Technology, or a related field. 

• 8–12+ years of experience in strategic partnerships, business development, distribution, e-commerce, travel, fintech, loyalty, digital platforms, or related industries. 

• Proven experience managing complex regional partnerships across APAC. 

• Demonstrated success with B2B2C, embedded, distribution, API-led, or White Label solutions. 

• Strong commercial and negotiation experience. 

• Experience working with senior executives at large regional or multinational organizations. 

• Proven track record of delivering measurable business impact. 

• Experience managing or mentoring teams is preferred. 

Skills and Competencies 

• Strategic thinking combined with strong commercial execution. 

• Strong understanding of digital distribution, e-commerce, travel, loyalty, payments, or partner ecosystems. 

• Ability to develop compelling partner propositions and business cases. 

• Strong analytical and problem-solving skills. 

• Excellent stakeholder management and influencing skills. 

• Strong written and verbal English communication skills. 

• Ability to work across cultures, functions, and time zones. 

• High ownership and resilience in a fast-paced environment. 

• Ability to operate effectively in ambiguity. 

Preferred Skillsets 

• White Label or API-led travel distribution. 

• Airline, hotel, or loyalty partnerships. 

• Data-led experimentation and incrementality measurement. 

• Product-led partnership development. 

• Regional partnership management is preferred  

Language 

• Fluent in English and Mandarin 

• Japanese Speaking is preferred 

Success Measures 

• Sustainable growth in APAC White Label bookings and revenue. 

• Increased partner adoption, customer engagement, and repeat usage. 

• Improved commercial performance and partner profitability. 

• Timely delivery of scalable, high-quality solutions. 

• Strong relationships with internal and external stakeholders. 

• Clear demonstration of incremental value for Agoda and its partners. 

Why Join Agoda? 

• Work on high-impact regional partnerships across fast-growing travel markets. 

• Collaborate with teams across technology, travel, payments, marketing, and commercial functions. 

• Shape the future of embedded and partner-powered travel experiences. 

• Work in a dynamic, international, and entrepreneurial environment. 

• Influence Agoda’s regional and global growth strategy. 

The role may require regional travel and collaboration across multiple APAC markets and time zones. 

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